Email Marketing Lecture for SMEs (Daou Technology)
Hello, I’m Kim Bo-kyung, a digital marketing expert lecturer for B2B companies.
On May 27, 2025, I successfully completed the special lecture “All About Email Marketing” held at Daou Technology’s internal training center.
This lecture deeply covered everything from the basics of email marketing strategy to advanced skills, with enthusiastic participation from Daou Technology employees.
Below, I’ve summarized the main content and atmosphere of the lecture.
Understanding the Core and Basics of Email Marketing
This lecture re-examined the importance of email marketing, focusing on helping participants clearly understand why companies must utilize it.
We began by emphasizing that it’s not just an advertising tool, but a means to build lasting relationships with customers.
Email Design Strategies for Non-Designers
During the lecture, we provided specific examples of template customization methods and design cases to help even those without design skills easily create email content.
We made it easy to understand detailed strategies for writing email subject lines, including special characters, capitalization, and emojis, through real-world examples.
How to Build Customer Relationships with Engaging Content
Furthermore, when creating email content, we shared content planning methods and examples to not just deliver interesting information, but also to gain customer interest and trust.
We focused on how to enhance practical marketing effectiveness by emphasizing the connection between building brand trust and CRM strategies.
Email Marketing Legal Standards and Compliance Strategies
The lecture explained the legal standards that must be observed when conducting email marketing.
We provided practical and specific methods for effectively performing email marketing while thoroughly complying with legal standards.
Email Marketing Results Analysis and Improvement Methods
In the final session, we explained how to analyze email marketing results and use them to improve strategies. We covered in detail how to deeply analyze email delivery results and strategies to continuously improve marketing performance through the derived data, which was very well received by the participants.
Practice-Oriented and Lively Lecture Atmosphere
The lecture was generally practice-oriented, with a focus on real-world cases, enabling participants to immediately apply the lecture content to their work.
Thanks to the active participation and questions from the employees, the lecture was conducted in a very dynamic and lively atmosphere.
Email Marketing Lecture Leading to Tangible Results
This “All About Email Marketing” lecture focused on deeply understanding email marketing strategies and providing practical tips and insights that can be immediately applied.
In particular, we shared practical approaches to help participants utilize email marketing as a tool for building sustainable customer relationships.
I will continue to provide practical, specific, and in-depth lectures to help more companies grow.
Once again, I sincerely thank all the Daou Technology employees who participated.
See you at the next lecture.
Introducing the Curriculum for this Training
1. Email & Email Marketing Basics
– Understanding email and email marketing characteristics
– Introduction to email marketing types
– How to choose a sending tool
– How to select recipients
2. Email Design for Non-Designers
– How to collect templates and references
– How to customize templates
3. Creating Emails People Want to Open, Read, and Click
– How to write engaging subject lines
– How to structure effective body content
– How to write click-inducing CTAs (Call to Action)
– Personalization and automation strategies
4. Email Marketing in Compliance with Legal Standards
– Legal standards to observe when sending emails
– Standards for handling unsubscribe requests
5. Email Delivery Review and Improvement
– How to analyze delivery results
– How to apply analysis results to the next campaign
