LinkedIn Consulting Review – Week 5 (Mobile Tech Company)
Hello everyone! Today, I’d like to share the Week 5 review of our 5-week LinkedIn consulting program.
Through this consulting, the company learned how to effectively leverage LinkedIn and further develop its B2B marketing strategy.
Let’s briefly summarize the content covered in each week.
Week 1: Understanding the Basics of B2b Marketing and the Importance of LinkedIn
In the first week, we educated participants on the fundamental concepts of B2B marketing and why LinkedIn is a crucial tool.
LinkedIn offers various targeting options, including budget, authority, need, timing of adoption, job title, industry, and company size, making it an optimal platform for B2B marketing.
We emphasized that this allows for precise targeting of customers and the development of efficient marketing strategies.
Week 2: LinkedIn Ad Setup and Targeting Strategy
In the second week, we delved into LinkedIn ad setup methods and targeting strategies.
Specifically, we practiced understanding the structure of LinkedIn ads, ad accounts, campaign groups, and ad creative settings.
We learned the importance of ABM (Account-Based Marketing) based targeting strategies and how to apply them to actual ads.
Week 3: LinkedIn Ad Performance Analysis and Improvement Plans
In the third week, we discussed how to analyze and improve LinkedIn ad performance.
We compared the effectiveness of LinkedIn’s image ads, video ads, and message ads, and examined the characteristics and utilization methods of each ad format. We analyzed ad performance metrics (CTR, CPC, conversion rate, etc.) and proposed strategies to maximize ad campaign performance.
Week 4: Utilizing LinkedIn Sales Navigator
In the fourth week, we learned about sales strategies using LinkedIn Sales Navigator.
Sales Navigator is a crucial tool for identifying potential customers and developing customized sales strategies.
Through this, we learned how to analyze customer behavior data and prioritize potential customers through lead scoring.
Week 5: LinkedIn Ad Campaign Optimization and Case Studies
In the final week, we analyzed LinkedIn ad campaign optimization methods and successful case studies.
We compared various types of LinkedIn ad campaigns and examined the characteristics and advantages of each type.
By analyzing successful campaign examples, we proposed strategies to improve ad campaign performance.
We gained practical experience by directly setting up and optimizing ad campaigns.
Introducing the Curriculum for this 5-Week LinkedIn Mentoring Program.
| Week | Main Topic | Sub-topic |
| Week 1 | Understanding the Basics of B2B Marketing and the Importance of LinkedIn | Definition and Importance of B2B Marketing LinkedIn’s Targeting Options Comparison of LinkedIn with Other Social Media Global and Domestic Use Cases Various Ad Formats and Performance Analysis |
| Week 2 | LinkedIn Ad Setup and Targeting Strategy | LinkedIn Ad Structure (Ad Account, Campaign Group) Ad Creative Setup Interest Targeting vs. ABM Targeting Importance of Tight Targeting Customer Dwell Time Analysis and Bounce Rate Reduction Strategy |
| Week 3 | LinkedIn Ad Performance Analysis and Improvement Plans | Ad Format Comparison Image Ads, Video Ads, Message Ads: Characteristics and Utilization of Each Ad Format Ad Performance Metric Analysis: CTR, CPC, Conversion Rate Ad Strategies for Maximizing Performance Performance Monitoring and Data-Driven Optimization Methods |
| Week 4 | Utilizing LinkedIn Sales Navigator | Key Features and Use Cases of Sales Navigator Identifying Potential Customers and Developing Customized Sales Strategies Customer Behavior Data Analysis and Lead Scoring Methods Optimizing Effective Sales Timing Strategies for Strengthening Customer Communication |
| Week 5 | LinkedIn Ad Campaign Optimization and Case Studies | Comparison of Ad Campaign Types Analysis of Successful Campaign Cases Proposing Strategies for Maximizing Ad Campaign Performance Ad Campaign Setup and Optimization Practice Methods for Performance Improvement through Continuous Data Analysis and Optimization |
