Review of the “LinkedIn Marketing” Lecture: Learning from 2024 Global Marketing Trends
Hello, this is Instructor Kim Bo-kyung from Marmo Research Institute.
The recent lecture on “LinkedIn Marketing: Learning from 2024 Global Marketing Trends” held at Incheon Startup Park was a great success.
This lecture focused on LinkedIn, which has become a crucial tool for B2B marketing,
and shared various methods for learning the latest marketing trends and applying them in practice.
What Were the Key Takeaways from this LinkedIn Marketing Lecture?
This lecture consisted of six main sessions.
In the first session, participants were introduced to the importance and value of LinkedIn through case studies of LinkedIn B2B marketing.
The second session explained various LinkedIn ad types, including image ads, card news ads, InMail ads, and video ads,
and shared the characteristics and performance analysis data for each type.
The third session discussed how to understand the targeting options provided by LinkedIn and implement data-driven marketing.
The fourth session introduced the B2B marketing funnel used by the top 1% of companies,
explaining why anonymous visitors need to be identified and the differences between the lead magnet funnel and the reverse squeeze funnel.
Additionally, it highlighted the differences between content preferred by customers and content preferred by marketers,
and proposed three types of content recommended by the instructor.
The fifth session covered how to measure LinkedIn ad effectiveness, a topic rarely discussed.
We shared methods for analyzing ROI and predicting expected outcomes through ad data-based, dwell time-based, and CRM-based measurement techniques.
Finally, the sixth session included a Q&A session to address practical questions from participants.
Participant Feedback and Outcomes
The marketers who attended the lecture participated very actively,
and provided much positive feedback, stating that they gained useful information and tips that could be immediately applied to their work.
In particular, they showed great interest in LinkedIn targeting types and funnel marketing strategies,
and the practical guidance on measuring ad effectiveness was highly praised.
This lecture was a valuable opportunity to understand the latest trends in B2B marketing using LinkedIn,
and to learn concrete strategies and methods that can be directly applied in practice.
We plan to continue offering beneficial lectures on various marketing topics, so please stay tuned and participate.
