Startup Marketing Education (Seoul Fintech Lab FIN-Academy)
Last week, Marummo Research Institute conducted a lecture at Seoul Fintech Lab for domestic startup companies, on the topic of
<2025 Marketing Trends and AI Utilization Strategies>.
This lecture didn’t just list trends;
it focused on practical marketing methodologies that startups can immediately apply.
Thanks to the active participation and questions from the founders and marketers present, I also gained a lot of energy.
Understanding the Flow of Marketing Trends
The first part of the lecture began with a discussion on “The Evolution of Marketing.”
Starting from ancient ‘runaway slave wanted’ flyers,
through radio and TV advertisements, up to the era of internet banner ads and search ads,
we traced how advertising and marketing have evolved.
And now, marketing is entering the era of short-form content and zero-click searches.
YouTube Shorts, Instagram Reels, and TikTok are no longer options but necessities,
and AI-driven Search Engine Optimization (AEO, GEO) is completely changing how brands appear online.
Startups, in particular, cannot ignore this trend.
This is because the ability to move faster than large corporations and preempt new channels is precisely a startup’s strength.
AI Transforming the Marketing Landscape
The core of this lecture was AI utilization cases.
A common challenge for startups is having to manage marketing with limited personnel and resources.
However, by utilizing AI, most processes, from market research to content creation, landing page development,
and data analysis, can be automated or semi-automated.
For example,
you can quickly conduct market research by collecting Instagram posts as big data,
analyze YouTube channel data with Release AI to find formats customers prefer,
and move beyond simple blog writing to operate a customized blog by combining AI and big data.
Furthermore, after quickly creating a landing page using AI,
we demonstrated how to receive customer inquiries without a separate developer by integrating it with Google Apps Script DB,
directly at the venue.
The Importance of Data-Driven Marketing
Simply using AI tools is not enough.
Ultimately, the essence of marketing is data-driven decision-making.
At the end of this training,
we shared case studies of customer behavior data analysis using Google Analytics and Microsoft Clarity.
We emphasized that by analyzing metrics like “page dwell time” or “click heatmaps,”
marketing strategies can be refined based on concrete evidence, not just intuition.
For startups, even small failures can lead to significant costs,
so I believe the importance of data-driven decision-making cannot be overstated.
What Was the Feedback like after this Training?
After the lecture, some startup representatives told us, “We had just started marketing and felt overwhelmed about where to begin,
but today’s lecture helped us visualize a clear path to execution.”
This is something I also agree with.
While startups may have limited resources, their strength lies in their faster learning speed and execution capabilities compared to others. Therefore, we introduced through various examples that with sufficient information and passion, they can attempt marketing that is far more efficient and creative than what large corporations do.
