Daejeon Youth Startup Academy Marketing Lecture Recap
Last week, I had the opportunity to deliver a practical marketing special lecture at the Daejeon Youth Startup Academy.
This lecture, aimed at young entrepreneurs, focused on ‘Data-driven Marketing Strategies and AI Automation Utilization,’ and was designed to share specific, practical strategies that can be immediately applied in the early stages of a startup.
A Highly Engaging Session…
Even before the lecture began, the classroom was already filled with entrepreneurs who had arrived early.
Although their business items varied, they all shared a common concern: “How can we promote our brand?”
Therefore, this special lecture was structured not by simply listing theories, but by focusing on methods immediately actionable in the field.
In particular, the response from the audience was enthusiastic in the following three parts:
Competitor Analysis and Ad Data Interpretation – How to understand the actual marketing flow of competitors
AI Automation System – A method for automatically generating content by linking ChatGPT and Airtable
Brand Positioning Strategy – A practical exercise in redefining a brand from a customer perspective
I felt the greatest reward as an instructor when participants nodded their heads and said, “I can apply this to my brand right away.”
A Session that Showcased the Passion of Daejeon’s Young Entrepreneurs…
Young entrepreneurs from various industries participated in this lecture.
Although their fields varied—including health functional foods, content creation, education, and manufacturing—they all shared a common passion for ‘creating their own brand.’
There was also active questioning.
“Is it possible to attract customers without advertising if the budget is limited?”
“Where should we start if we want to actually apply AI to our company’s work?”
For each of these questions, I provided practical guidance based on real-world cases I had implemented.
In 2026, Market with ‘Data,’ not ‘Intuition’
The single message emphasized throughout the lecture was:
“Marketing is about data, not intuition.”
Many entrepreneurs make marketing decisions based on intuition or gut feeling, but data-driven decision-making ultimately determines the survival rate of a business.
Everything, from search data and customer journey analysis to content exposure efficiency, must be explained with numbers.
To illustrate this, I demonstrated through a live presentation how AI tools and automation systems can be integrated.
In Closing…
Personally, this lecture was special.
Spending time with passionate young entrepreneurs in Daejeon, a city close to my hometown, gave me even greater inspiration.
“Thanks to today’s lecture, the direction I need to take has become clear.”
“My previously vague understanding of marketing has now become concretely defined.”
Every time I heard such feedback, I was reminded that education can be more than just knowledge transfer; it can be ‘a starting point for action.’
Moving forward, I hope to continue providing such practical-oriented education to help more entrepreneurs build ‘self-sustaining marketing systems.’
I once again extend my gratitude to all the young entrepreneurs in Daejeon who participated so enthusiastically.
