AEO (Answer Engine Optimization) Special Lecture – for Educational Companies
The Zero-Click Era: AI Search Visibility Optimization is the Answer
Recently, we’ve been receiving a common question from various educational institutions and companies, including Megastudy.
“Now that AI is handling search, how should we prepare?”
This lecture, titled ‘Mastering AI Search Optimization to Prepare for Zero-Click,’ was designed to find the answer to that very question.
In the ‘Zero-Click’ era, where AI summarizes information and provides answers without clicks,
this was a practical, hands-on training on how brands and businesses can maintain search visibility and get AI to cite ‘their content’.
Part 1: Lecture Content – the Great Transformation of the Search Ecosystem
We once lived in a structure where “we earned money only to spend it again on advertising.”
But now, not even clicks are happening.
As AI search engines like ChatGPT, Perplexity, and Gemini become mainstream,
the user’s search journey is shifting from ‘Ad → Click → Visit’ to ‘Question → Summary → Citation’.
Naver has already blocked GPT crawling,
and Google is strengthening answer-centric search through its ‘AI Overviews’ feature.
Three out of ten people trust ChatGPT more than traditional search engines,
and more than half of teenagers use voice search daily.
Amidst this change,
Part 1 of the lecture focused on finding answers to the question, “How can we get AI to cite our brand?”<
Part 2: Lecture Content – 4 Practical Strategies for AI Search Visibility
The core of this lecture was ‘4 Strategies to Survive in the AI Search Era’.
1) Technical Improvements
– Designing a structure that ensures both Google and AI accessibility
– Managing AI model accessibility through llms.txt files,
– How to structure a site with AI-readable structured data
2) Mass Content Publishing (Programmatic SEO)
– The era of manual content writing is over. Google does not prohibit AI content.
– In fact, ‘human+AI collaborative content’ accounts for over 80%.
– We introduced methods for mass-producing content using automation tools (Google Sheets, Airtable, Replit, etc.) and managing it with a consistent structure.
3) Data Monitoring
– The process of identifying and analyzing ‘which keywords are being cited by AI’ through various data tools such as Google Analytics, Microsoft Clarity, etc.
4) Content Renewal (Rewriting, Entity Enhancement)
– Not just simple modifications, but a method of remodeling content into a structure that AI can easily recognize.
– We shared entity-based content renewal strategies and examples of strengthening real-time citation data.
Concluding this Special Lecture…
Domestic AI search traffic is still in its early stages, but its growth rate is already explosive.
Now is the time to design a structure where ‘AI finds you’.
Even at this moment, AI is learning about and citing countless brands,
and in the future, if your brand is not included,
it will be an era where you disappear not only from search engines but also from AI conversations.
If you are a company preparing for 2026, now is the time to start ‘AI Search Optimization (AEO & GEO)’.
If you need related training, please contact ‘Marmoso Research Institute’, which has the most case studies in Korea.
