Practical Training on Gemini AI Utilization (Daegu MICE Association)
Recently in Daegu, we conducted practical training on AI-based marketing and operations automation for MICE industry professionals.
This course was structured around Google Gemini, integrating tools and processes that can be immediately applied in real work environments, and is characterized by its design as tailored practical training.
The exhibition, convention, and event industry is rapidly transitioning to a digital environment, and the practical difficulty is increasing due to factors such as competition for search exposure, increased content creation, changes in customer acquisition methods, and the burden of reporting tasks.
Despite this, the reality is that there aren’t many practical AI training programs available.
Instructors with only AI knowledge are common, but instructors who possess event operation experience, practical marketing sense, and automation building experience are rare.
Therefore, this training focused on structuring the curriculum around techniques that can be immediately applied in the field rather than complex theories. After the training, the most common feedback was, ‘We will apply this immediately within our team.’
Introducing the Curriculum for this Training.
1. Systematizing AI-Based Customer Acquisition Strategies
The core of customer acquisition is ‘securing the right target audience’.
The training covered how to design this data-centrically using AI.
– Instantly acquire industry-specific target databases using Perplexity Comet
– Set keyword strategies based on search volume and ad costs
– Structure expandable keywords with Jarvis and Mafianet
– Automatically collect Google and Facebook ads from competing exhibitions
– Batch analyze promotional images and copy from nationwide expos
– Provide automated customer acquisition report templates
2. Automated Workflow for Proposals and Ad Copy
Document work is often the most burdensome task for MICE professionals.
During the training, participants practiced by directly creating the following functions:
– Automated generation of exhibition/event reviews
– Automated composition of press releases for public/private use
– Automated creation of SEO-optimized content
– Automated editing of event overviews, summaries, and internal drafts
3. Automated Design and Visual Material Production
Producing promotional materials is a time-consuming task, but AI can now handle a significant portion of it.
– Automated generation of T-shirt, banner, merchandise, and mockup images
– Automated preliminary design of proposals and event visuals
– Creation of concept images based on character synthesis and caricatures
– Automated placement and alignment of design elements
4. Automated Landing Page Creation
Now, professionals can create landing pages themselves without outsourcing.
– Generate copywriting with ChatGPT
– Quickly configure layouts with Bolt
– Improve design quality with Gemini Canvas
– Practice creating exhibition registration pages
Concluding the Lecture…
Daegu’s MICE work environment is rapidly changing, with a structure where one person often has to perform multiple roles simultaneously.
In this situation, AI is no longer an option but an essential tool for work efficiency.
Even by adopting small functionalities, you will directly experience a significant increase in productivity.
* We hope this training has helped improve the workflow of MICE professionals in Daegu.
