Global B2b Marketing Lecture (Trade Academy)
Trade Academy B2b Digital Marketing Breakthrough Class On-site Recap Hello, I am Kim Bo-kyung, an expert instructor in B2B digital marketing.Today, I’d like to share a review of the “B2B Digital Marketing Breakthrough Class & Overseas Marketing and Sales Practical Training” that was held on April 23, 2025, at the Trade Academy lecture hall, in […]
Maximizing Creativity with Generative AI Marketing
Since the emergence of ChatGPT in 2022, generative AI marketing has been expanding creative boundaries. This technology goes beyond mere analysis… Do you want to know the secrets hidden behind it?
Integrated SEO Training for Professionals (Amorepacific)
Integrated SEO Training for Professionals (Amorepacific) Last week, we successfully completed the basic practical course on Google and Naver SEO held at the Amorepacific headquarters.This lecture was conducted for practical marketers from mid-sized companies and above,and received great feedback by introducing a new teaching method tailored to the diverse backgrounds and levels of the participants. […]
Startup Marketing Strategy Seminar for Global Expansion (Korea Women Entrepreneurs Association)
Startup Marketing Strategy Seminar for Global Expansion (Korea Women Entrepreneurs Association) Recently, interest in global expansion among startups and SMEs is rapidly increasing.As the domestic market stagnates, many companies are seeking opportunities abroad, and government support programs are also expanding, focusing on overseas expansion.Consequently, pioneering overseas markets has now become not just an option but […]
Customer Experience Management Lecture – Latest Customer Management Techniques and CDP Basic Training (KOTRA)
Customer Experience Management Lecture – Latest Customer Management Techniques and CDP Basic Training (KOTRA) Last week, we conducted a <Customer Experience Management lecture> at KOTRA regarding Customer Data Platform (CDP).Recently, data and AI technologies are being rapidly applied across all industries, and changes are particularly prominent in the CRM marketing field.Therefore, this training primarily focused […]
Buyer Discovery Strategies for Entering the U.S. Market (Gyeonggi FTA Trade Promotion Center)
Buyer Discovery Strategies for Entering the U.S. Market (Gyeonggi FTA Trade Promotion Center) As part of the <G-FAIR KOREA> event held at KINTEX,I had the opportunity to speak at the <“U.S. Market Entry and FTA Utilization Strategies”> seminar, hosted by the Gyeonggi FTA Trade Promotion Center.This seminar provided practical strategies and insights into buyer discovery […]
AI Marketing Training (Jeonju Venture Business Incubation Promotion District Development Council)
AI Marketing Training (Jeonju Venture Business Incubation Promotion District Development Council) Today, artificial intelligence technology has become an essential element in almost all industries, and innovative approaches are continuously being introduced in the marketing field as well.However, in the domestic market, the adoption rate of AI-based marketing technology is somewhat slower compared to overseas, and […]
2024: International Buyer Discovery Strategies for SMEs
2024: International Buyer Discovery Strategies for SMEs Recently, an important training session was held for SMEs preparing for export.At the Export Capability Enhancement Training hosted by the Korea SMEs and Startups Agency (KOSME),we covered a topic of great interest to many SMEs: “Cost-Effective International Buyer Discovery Strategies”. This training received significant interest, especially from corporate […]
2024 Gyeongnam Tourism Startup MICE Academy (Gyeongnam Tourism Business Support Center)
2024 Gyeongnam Tourism Startup MICE Academy (Gyeongnam Tourism Business Support Center) This time, we’d like to introduce the practical tourism and MICE marketing training held at Gyeongnam Tourism Business Support Center.This lecture, held in Changwon, was designed for marketing practitioners in the tourism and MICE industries, providing an opportunity to learn practical strategies. Last year, […]
B2b Marketing Masterclass: “Practical Skills for Overseas Buyer Sourcing” (Korea International Trade Association)
B2b Marketing Masterclass: “Practical Skills for Overseas Buyer Sourcing” (Korea International Trade Association) I would like to introduce the <B2B Marketing Masterclass>, which achieved the most rewarding results among the lectures I recently conducted.This lecture was held as an encore in the second half of the year, following the first half.In particular, it achieved high […]
