KOTRA Training – 2023 Chungbuk Business Club (Global Marketing Lecture)
My Thoughts on Preparing for the KOTRA Training? The KOTRA training conducted by KOTRA Chungbuk Regional Office was special.This lecture, which came about through a referral from a representative after the B2B Export Marketing Training conducted by the KOTRA Gyeonggi Northern Regional Office earlier this year, required extensive preparation.While it’s always a pleasure for a […]
Email Marketing Lecture (Samyang Group Special Lecture)
Why Did a Large Corporation Request an Email Marketing Lecture? Samyang Group is a major South Korean conglomerate with diverse B2B businesses, including chemicals, food, pharmaceuticals/bio, packaging, and IT. The reason this large corporation requested an email marketing lecture is because we can deliver email marketing lectures that leverage “big data”. In reality, email marketing […]
Overseas B2b Marketing Training (Gyeonggi FTA Business Promotion Center)
Why is Overseas B2b Marketing Training Necessary? These days, it seems most companies are facing difficulties since the COVID-19 pandemic. Furthermore, with the sluggish domestic economy, many are seeking new breakthroughs in overseas markets.However, the overseas market is not an easy one. Even when meeting with buyers, direct contract agreements are becoming less common than […]
Global Marketing Lecture (Korea Optometric Industry Promotion Agency)
Why is a Global Marketing Lecture Necessary? The flow of the “global marketing lectures” I’m currently conducting has changed significantly from before. In the past, global marketing primarily revolved around participating in overseas exhibitions and trade shows. Also, overseas marketing used to be centered on print advertisements or cable TV abroad, but nowadays, most overseas […]
Blog Marketing Course (for Insurance Clinic Salespeople)
We Have Started the Second Session of the Blog Marketing Course for Insurance Salespeople. The previous first session of blog marketing training focused on initial blog setup and essential knowledge of the latest Naver blog updates.Furthermore, for this blog marketing course, we prepared various materials to help you establish a practical routine.Through the previous training, […]
Global Marketing Training for Small and Medium-sized Manufacturers (Daegu Health College)
How Was the “Global Marketing Training” Conducted this Time? This time, I gave a lecture at Daegu Health College on the topic of “Global Eyewear Marketing”.The main attendees were representatives of eyewear manufacturing and distribution businesses in Buk-gu, Daegu, and students from the Department of Optometry at Daegu Health College.Daegu has various manufacturing companies, including […]
Blog Marketing Training (for Peoplelife Insurance Salespeople)
The Era when Salespeople Must Market Themselves through Blog Marketing Training As we enter an era of infinite competition, salespeople today must also market themselves.This is because it’s difficult to achieve high income solely with leads provided by the company.In fact, there has been a steady demand for blog marketing lectures for salespeople, and paradoxically, […]
Delivered the 2023 MICE Performance Marketing Course.
[Korea MICE Association] Delivered the 2023 MICE Performance Marketing Course. On October 4th and 6th, after the Chuseok holiday, I delivered the “2023 MICE Performance Marketing Course” over two days.This course, organized by <Korea MICE Association>, allowed for thorough preparation due to ample lead time. The MICE industry has undergone significant changes.Previously, most events were […]
Overseas Marketing Training (Busan Technopark)
Overseas Marketing Can also be Conducted through Digital Marketing. Most manufacturing companies in Korea are, in fact, barren lands for overseas marketing.Companies with sufficient financial or human resources are preparing for overseas expansion by establishing overseas branches or utilizing Amazon FBA (Fulfillment By Amazon), but these are special cases.Also, companies preparing for B2B transactions participate […]
Digital Marketing Lecture (2023-2024 Marketing Trends)
E-commerce Marketing is Changing Rapidly. The competitive landscape of e-commerce marketing in Korea is rapidly changing.First, Naver Smart Store is putting a lot of effort into solidifying its own system based on live commerce.In addition, Instagram is actively utilizing features such as shopping mall integration to target MZ generations and attempting to build a new […]
