ABM Marketing Training for Channel Partners (Global Company)
Hello, I’m Kim Bo-kyung, a digital marketing instructor specializing in B2B companies.
On April 16, 2025, I had a meaningful time with employees of Global D Company at Asem Tower in Samseong-dong. On this day, I specifically conducted a special lecture on online marketing based on ABM (Account-Based Marketing).
In this blog review, I’d like to introduce the main strategies and core content covered in the lecture, sharing insights that can help companies and partners grow.
What’s the Difference between Growing Partners and Stagnating Partners?
The decisive difference between growing partners and stagnating partners lies in their marketing strategy. Specifically, ABM is a core strategy that provides customized strategies for specific customers (accounts), helping to achieve tangible business results based on a deep understanding of the customer.
Growing companies accurately identify customer problems through ABM and provide customized solutions, thereby strengthening trust with partners and driving continuous growth.
Search-Based Marketing: an Effective Way to Increase Customer Touchpoints
Search-based marketing is a strategy that expands customer touchpoints by providing high-quality content that helps customers easily find the products or services they need.
In this session, we deeply discussed how to increase a company’s online visibility through SEO keyword optimization and accurately meet customers’ search needs.
ABM-Based Advertising Strategy: Boosting B2b Marketing Competitiveness with Google Maps
The ABM-based advertising strategy focuses on specific customers (accounts) to deliver customized messages. In this special lecture, we specifically shared ways to efficiently connect with nearby businesses by utilizing geographical factors through Google Maps-based B2B marketing techniques.
Through this, we specifically presented how companies can more effectively approach geographically close customers and enhance their local marketing competitiveness.
Securing Sales Leads and Building a Cold Calling Process with Social Media Funnel Marketing
Social media can be utilized as an effective funnel for securing sales leads, beyond just being a promotional channel. This special lecture covered strategies for attracting potential customers’ interest using lead magnets and then transitioning into a cold calling process.
Through this, participants learned how to effectively manage leads acquired from social media and build a systematic process to convert them into actual sales results.
The Importance of Practical Email Marketing Strategies for Partners
Email marketing is very useful for continuous and effective communication with partners. In this lecture, we shared email marketing techniques that continuously provide practical value to partners.
Specifically, we delivered practical strategies that strengthen trust and cooperation between companies by structuring content around partners’ needs and problems.
Conclusion: the Core of a Successful Marketing Strategy is “Customer-Centricity”
In this special lecture with Global D Company, we comprehensively covered customer-centric marketing strategies, from ABM strategy to search-based marketing, social media funnels, and email marketing.
The essence of marketing is to clearly understand and solve customer needs.
Through these customer-centric marketing strategies, we can grow together with partners and generate long-term results for the company.
I will continue to provide practical and specific lectures that help companies grow.
I sincerely thank all the employees of Global D Company who participated.
Introducing the Curriculum for this Training
1. Overview
– Growing Partners vs. Stagnating Partners
2. Search-Based Marketing
– How to utilize Paid Media
– Search Exposure Optimization (SEO)
3. ABM-Based Advertising
– Google Maps-Based B2B Marketing
4. Social Media-Based Funnel Marketing
– Utilizing Lead Magnet Funnels
– Securing Sales Leads and Building a Cold Calling Process
5. Practical Email Marketing for Partners
