AI Engine Optimization (AIEO) Lecture Review
On the afternoon of September 9, 2025, despite it being a Saturday, I conducted the first lecture of the 1st AEO (Answer Engine Optimization) School.
This training was not merely a conceptual explanation, but was structured based on practical strategies and actual performance data that can be immediately applied in an AI search environment.
Why Did I Start with the Evolution of Search?
As soon as the lecture began, I started by outlining the major trends in marketing.
From word-of-mouth marketing to print ads, radio/TV, portal search ads, and now to AI-based search.
In particular, I explained the difference between “broad-reach advertising that maximizes exposure” and “precision-targeted advertising”, and introduced the concepts of AEO, GEO, and AIEO that emerged in between.
| Concept | Applicable To |
|---|---|
| AEO (Answer Engine Optimization) | Answer-based search such as snippets, voice assistants, and Q&A |
| GEO (Generative Engine Optimization) | Generative AI search such as ChatGPT Search, Perplexity, and others |
| AIEO (AI Engine Optimization) | Across all LLM-based recommendation and search engines |
I Introduced Application Cases of “Programmatic SEO”, which is Trending Globally.
Programmatic SEO has already become a standard in overseas markets. I am adapting and applying this to suit domestic businesses.
Through an automated generation and publishing system for securing large keyword clusters, and regular rewriting in response to changes in content production rankings, I introduced all successful cases where search exposure and conversion rates were simultaneously improved in a short period.
In particular, we achieved both quality and productivity simultaneously through a hybrid production method that involves collaboration between AI and humans.
Practical Strategies for Domestic Companies
While the adoption rate of AI SEO is still slow in Korea, operating WordPress-based global pages can quickly yield benefits for entering overseas markets.
In fact, one client saw their number of potential customers increase 5 to 10 times after operating English pages, and global cases confirmed that AI-generated content does not receive disadvantages in Google search.
“AI search optimization is not an option, but the fastest way to preempt the market.
Going forward, through performance-driven AI SEO strategies, I will help more businesses acquire high-quality potential customers and maximize marketing efficiency.
