B2B Marketing Training Review (Practical Corporate Education Case Study)
The common question from those inquiring about B2B marketing training is clear.
“Can this training actually be applied to our company?”
The B2B marketing training we recently conducted was structured based on a case study of corporate education for LG Uplus internal practitioners. It was not a theory-focused lecture, but rather a training session that was discussed in advance to ensure it could be practically applied even within large corporate B2B organizations.
LG Uplus B2B Marketing Training Design Process…
This training was conducted for LG Uplus’s security, cloud, and enterprise solution-related practical teams. The trainees commonly had the following concerns:
– We are creating content, but it’s not converting into actual sales.
– SEO, advertising, landing pages, and CRM are all operating independently.
– We use agencies/outsourcing, but lack clear judgment criteria.
– It’s difficult to explain internally “why we are doing this.”
Therefore, this B2B marketing training was designed to help participants understand the structure and judgment criteria, rather than just tool usage.
This training was conducted for the following individuals:
This training was particularly suitable for organizations such as:
– Large and mid-sized companies operating B2B businesses
– Companies where marketing and sales teams are separated, leading to poor performance
– Organizations outsourcing SEO, advertising, and content but lacking internal standards
– Teams that want to clearly understand the Lead → Meeting → Contract structure
It was highly praised for being practical, not merely a “marketing learning course,” but rather education that enables internal decision-making within the organization.
Why is it considered ‘practical’ unlike general lectures?
The most emphasized aspect of the LG Uplus corporate training was one thing:
“Why should we do this?”
This training did not list channel-specific techniques, but was structured based on the following overall B2B marketing flow:
Market Understanding → Traffic Generation → Lead Acquisition → Conversion → Management
The core objective was to help practitioners understand “which stage they are currently in” within their respective job roles.
Introducing the B2B Marketing Training Curriculum based on the LG Uplus Case Study.
1. AI Search Exposure Optimization Special Lecture (GEO · SEO · AEO)
Through various B2B case studies, we covered both exaggerated expectations and realistic application scope for AI search exposure and SEO.
– Understanding the latest GEO / SEO / AEO structure
– Keyword and market needs analysis methods
– Hands-on practice with AI tools for competitor and market trend analysis
– Competitor diagnosis and realistic AEO access strategies
– Technical improvements considering search engine and AI accessibility
– Data monitoring and content renewal strategies
– Sharing AI citation cases through a live dashboard
*This section contextualizes “what needs to be done to be exposed to AI search” based on the standards of large corporate practitioners.
2. Naver SEO Practical Special Lecture
This section received particularly strong reactions during the LG Uplus corporate training.
It covered the Naver SEO structure that connects to sales, not just exposure.
– Understanding Naver’s marketing structure and algorithms
– Strategies for targeting blogs, cafes, web documents, Q, and news sections
– How to find ‘golden keywords’ that lead to sales
– Blog authority and key factors for top exposure
– Content creation and operation know-how using AI
– Content creation based on YouTube scripts
– Thumbnail creation using competitor ad creatives
– Hands-on practice with keyword extraction automation
*This is the section where practitioners most frequently provided feedback, saying, “Now I understand why we need to use these keywords.”
3. Paid Advertising: A Comprehensive Overview
Using the LG Uplus case, we clarified the criteria for choosing paid advertising, rather than just indiscriminately increasing it.
– Distinguishing when to use paid advertising vs. when not to
– Ad benchmarking methods practitioners should know
– Access strategies for Naver, Meta, LinkedIn, and local advertising
– Understanding the structure of search ads, banner ads, and YouTube ads
– Hands-on practice with automated ad creative generation
– Analysis of targeting cases by industry
*The goal is to help you understand and control the ad structure before entrusting it to others.
4. CRM Funnel Marketing Basics
This area was covered as the core of B2B marketing in this corporate training.
– Understanding the B2B lead acquisition structure
– Customer segmentation and data-driven sales
– Lead scoring concept and application
– Lead magnet, webinar, and swipe funnel structures
– Hands-on funnel design
– Free resource creation based on YouTube content
– Introduction to practical tools like HubSpot and WordPress
*This was designed to help participants understand CRM not as a “tool,” but as part of the organizational operating structure.
What was the purpose of this training?
The purpose of this B2B marketing training was clear:
– Securing criteria for evaluating marketing
– Forming a common language for communication with outsourcing partners and agencies
– Gaining a structural perspective that connects leads to sales
– Changing the way marketing and sales collaborate
Through the LG Uplus case, it was verified that this structure is fully applicable even in large corporate B2B organizations.
If you need to inquire about B2B marketing training, please check the details below.
– B2B Marketing Training based on LG Uplus corporate education case study
– Customized training for large corporations, mid-sized companies, and B2B organizations
– Available for internal workshops / practitioner training / executive training
👉 Training inquiries and curriculum consultation available (Inquire Now)
