Buyer Discovery Strategies for Entering the U.S. Market (Gyeonggi FTA Trade Promotion Center)
As part of the <G-FAIR KOREA> event held at KINTEX,
I had the opportunity to speak at the <“U.S. Market Entry and FTA Utilization Strategies”> seminar, hosted by the Gyeonggi FTA Trade Promotion Center.
This seminar provided practical strategies and insights into buyer discovery for entering the U.S. market,
and served as a platform to share the latest marketing techniques aligned with global business trends.
<Event Overview>
Host: Gyeonggi FTA Trade Promotion Center
Topic: Effective Market Entry Strategies for the U.S. and FTA Utilization
Date Time: October 31st, 11:00 – 11:50
What Were the Key Takeaways from the Event?
The seminar focused on essential strategies for entering the U.S. market and localized marketing approaches.
1. Strategic Planning for International Market Entry
We explained everything from the basics of global entry strategies and FTA utilization to advanced approaches for the U.S. market.
In the evolving digital business environment, a combined approach using various marketing channels is required,
and the importance of digital strategies for building relationships with companies in the U.S. market was further emphasized.
2. U.S. Local Market Research and Product Customization
We introduced methods for reflecting U.S. consumer demands through local market research and planning products accordingly.
It is especially important to enhance market adaptability by understanding local demand and incorporating feedback through online channels.
3. Overseas Buyer Discovery and Global Marketing Strategies
Various approaches to connect with overseas buyers through inbound and outbound marketing were discussed.
Global networking and targeting strategies using Google SEO and LinkedIn were explained with real-world examples.
U.S. Market Entry Strategies in the Digital Age
The seminar introduced two key marketing methods that can strengthen networks with U.S. buyers through digital channels.
1. Inbound Marketing to Attract Voluntary Influx
The discussion centered on how to use SEO and Google Ads to help U.S. buyers discover and approach Korean companies directly.
This method creates a structure where customers voluntarily flow in, effectively increasing business conversion rates.
2. Outbound Marketing to Directly Approach Overseas Buyers
This method involves sending cold emails to target buyers or utilizing LinkedIn networking,
allowing companies to actively seek connections with buyers.
Specifically, tools like <Sales Navigator> enable customized outreach.
<Curriculum Overview>
– Overseas Buyer Discovery and Digital Marketing: Buyer networking using inbound and outbound strategies
– Global Entry Strategy Development: Entry strategies leveraging FTAs and global trend analysis
– U.S. Market Research and Customized Product Planning: Planning strategies tailored to local market and consumer characteristics
Overall Assessment of the Event
Attendees showed great interest in new approaches to global marketing in the digital age,
and many commented that they received practical help through specific, actionable strategies for entering the U.S. market.
We hope that this seminar provided valuable information on FTA utilization and U.S. market entry for participants,
offering them an opportunity to explore new possibilities.
<Recommended Related Lectures>
Global B2B Marketing Training (SME Online Export Support Center)
B2B Digital Marketing Ultra-Gap Class (Korea International Trade Association)
Learning “LinkedIn Marketing” from Global Marketing Trends (Incheon Startup Park)
Marketing Automation Training for Buyer Discovery (KOTRA Northern Support Center)
