Why is CRM & Big Data Marketing Education Necessary?
Currently, many companies are building CRM marketing infrastructure through big data marketing education or consulting.
The reason is simple. It’s cheaper to encourage existing customers to make repeat purchases than to acquire new ones.
In fact, examples of “Pareto’s Principle”, which states that 20% of the whole achieves 80%, are very diverse, as shown below.
1. When 20% of the people you call account for 80% of your total call time.
2. When 80% of the clothes you frequently wear make up only 20% of the clothes in your closet.
3. When 20% of drivers account for about 80% of all traffic violations.
4. When 20% of criminals commit 80% of crimes.
5. When 80% of results are achieved during 20% of the work time when concentration is high.
6. When 20% of athletes take 80% of the total prize money.
7. When 20% of internet users produce 80% of high-quality information.
However, it’s important to note that “Pareto’s Principle” also applies to corporate revenue.
This means that 20% of existing customers generate 80% of total sales.
Therefore, you can understand why many companies implement “membership programs” or “CRM marketing” for existing customers within the same context.
In a Rapidly Changing 2024, What Kind of Marketing is Needed?
I believe that in 2024, the importance of “Organic Traffic” (referring to users genuinely interested in our products) and “CRM marketing” (which can encourage customer repurchases) will increase.
CRM marketing has already been rapidly expanding for about three years, across both B2B and B2C sectors. In 2024, due to the prolonged economic downturn, most companies are reducing their reliance on paid advertising, which naturally leads to an increased demand for organic marketing, such as Google SEO. In fact, at the recent Google SEO lecture I conducted, many marketers attended, allowing me to gauge the market’s need for organic traffic.
The lecture I recently conducted at the Korea Association of Industrial Intelligence followed the curriculum below.
It concisely summarized the marketing trends of the last 10 years, from exposure-based marketing to the currently popular big data-based marketing, in a very easy-to-understand way, which led to many positive reviews.
1. Overview
2. How are the marketing trends of “2023” and “2024” evolving?
3. 5 Secrets Ad Agency Employees Never Tell Clients
4. What is the most effective marketing in exposure-centric marketing?
5. The trend in marketing is shifting from “exposure” to “customer relationships”.
6. How does customer data become profitable?
7. What should you prepare to build a data-centric marketing infrastructure?
8. You only need to know 3 types of data that can be used in marketing.
9. Preview of “Marketing Technologies” to trend in 2024
10. What are some data-driven marketing strategies that can be used in practice?
11. A new trend to watch out for! “Customer Data Platform (CDP)”
12. How will “B2B Marketing” and “B2B Sales” evolve in 2024?
Introducing the Recently Held <2023 Seongnam Digital Transformation Academy> and its
“Innovative Growth Strategy Course for Businesses through Digital Facilitation”.
