I recently lectured at an internal seminar for the IT company “Daou Technology”.
Established in 1986, Daou Technology is an IT service specialist company that conducts various B2B businesses.This time, I lectured at Daou Technology's internal seminar on the topic of “CRM Marketing Applicable to B2B Business”.The attendees included not only marketers but also various professionals such as sales representatives and service planners.
Therefore, setting the lecture's difficulty level was quite challenging.
If the audience were all marketers, I could have explained the latest trends and data-driven marketing in detail, but if it were too detailed, non-marketing professionals such as sales representatives or service planners would find it difficult to understand.
Ultimately, to adjust the lecture's difficulty level, I included content on trends that beginners could generally understand,data-driven targeting methods like Pincet Targeting, and broadly introduced CRM-based marketing strategies.Fortunately, the difficulty level was appropriate, leading to good overall attendee engagement and a lecture that generated quite a few diverse questions.
If the audience were all marketers, I could have explained the latest trends and data-driven marketing in detail, but
This lecture covered comprehensive content, centered on data analysis.
1. As of 2023, marketing and sales trends are moving towards data-driven approaches.
Modern marketing is strictly data-driven.This is because even paid advertising or content marketing can sometimes fail to directly contribute to sales.
Even before COVID-19, data-driven marketing was a major topic. It paused slightly due to the pandemic, but as collaborative work environments became essential,the demand for marketing automation and sales automation is increasing.
2. Now, sales representatives also need to understand data-driven marketing.
Relying solely on information provided by customers through consultation inquiries for sales is limited and often inaccurate.
Therefore, if sales representatives are equipped with basic marketing knowledge applicable to sales and CRM-based marketing tools,they can achieve a higher sales win rate.
3. By combining data-driven “Pincet Targeting” and “CRM Marketing” to find your true customers, you can achieve greater growth.
Recent marketing trends are shifting from exposure-centric marketing to relationship-centric marketing.Exposure-centric marketing, as in the past, is not yielding significant results. Therefore, in this era, marketing is not an option but a necessity. Through this training, many practitioners gained an understanding of data-driven marketing,and furthermore, a foundation was laid for them to implement advanced targeting, such as data-driven Pincet Targeting, in their practical work.
Therefore, if sales representatives are equipped with basic marketing knowledge applicable to sales and CRM-based marketing tools,
Introducing the CRM & Data Marketing Curriculum.
1. Three B2B Marketing Trends for 2023
2. How is B2B Sales Evolving in 2023?3. How Customer Data Generates Revenue?
4. Understanding Customer Identification Data and “BANT”
5. Understanding Customer Behavior Data Directly Related to Purchase
6. Ways to Increase Email Marketing Success Rates
7. How Data Marketing Can Enhance the Individual Capabilities of B2B Sales Representatives
8. Four Biggest Expected Benefits When Implementing Customer Data-Based Marketing in Practice
9. Lead Recycling Process: Find the Hidden 5% of Revenue.
10. What is the Difference Between Inbound and Outbound Marketing?
11. Understanding Media Mix for B2B Marketing
12. How is Pincet Targeting, Used by Successful Companies, Implemented?
13. ABM Marketing: Basics and Practice
14. 7 Essential Tools You Should Know Before Starting Digital Marketing
15. The Most Basic Way to Create Differentiation in B2B Marketing
