Table of Contents
Introducing a Search-Based Marketing Lecture Essential for Business Owners.
I conducted a digital marketing lecture for tourism business owners at the Gyeongbuk Tourism Enterprise Support Center in Gyeongju.
Search-based advertising is an essential lecture for business owners.
Even if you only utilize local keywords well, you can achieve great results, but the reality is that fewer people than expected are utilizing them effectively.
This is because they enter advertising without a good understanding of the search advertising ecosystem.
For this reason, if you look at the advertising accounts currently running, you’ll often find that the necessary keywords are not being bid on,
and only inefficient keywords are being excessively advertised.
In this lecture, I covered various ways to utilize search-based marketing, including Naver Search Ads, Google Search Ads, Naver Blog Marketing, and Google SEO.
What is CMS (Content Management System) for Effective Search Advertising?
CMS is a crucial consideration before starting search advertising.
This is because performance can vary depending on the platform you use to build your website.
For exposure on Naver, a Naver blog can be much more advantageous than a standalone website.
Also, after recently conducting a Google SEO lecture, I confirmed that interest in Google SEO has significantly increased.
To effectively implement Google SEO, it is advantageous to operate a WordPress-based webpage.
Therefore, the lecture began by explaining the pros and cons of CMS platforms that business owners can choose from.
Interactive Digital Marketing Training
This training included interactive events throughout to maintain student engagement.
Since it wasn’t a lecture on topics like “Instagram” or “content marketing”, which can be somewhat challenging, we incorporated various events to keep the students energized. The event lecture curriculum prepared for that day was about cost-effective YouTube marketing that can be started simply, and it seemed to be quite well-received as a mood changer.
A One-Day Digital Marketing Lecture to Master Search-Based Advertising
The purpose of this lecture was to break the stereotype that digital marketing is difficult by implementing various practical marketing tools.
Today’s digital marketing is all about data, so even with just a few tools, marketing can be easily done.
However, due to information asymmetry in the market, marketing-related information doesn’t seem to be reaching small and medium-sized businesses yet.
Therefore, I demonstrated various methods to easily conduct marketing with just a few tools.
Thanks to the Teaching Materials Prepared by the Organizers, I Was Able to Improve My Learning Efficiency.
The organizers also provided a lot of support for this lecture. To enhance the students’ efficiency, not only were the textbooks well-produced, but the classroom conditions were also excellent.
Conducting the lecture in a pleasant and well-prepared environment meant that both the instructor and the students were in good condition, leading to a more energetic lecture than usual.
I extend my gratitude to all the event staff who supported us in conducting the lecture in such a great environment.
Also, in return for my gratitude, I distributed all the content not included in the textbook as free PDF files to all attendees.
In many ways, this lecture was very meaningful.
