2023 Gangwon Special Self-Governing Province Marketing Education for “Influencers”
We recently conducted creator marketing education in Gangwon Special Self-Governing Province.
When a brand or specific organization conducts influencer marketing, the marketing performance varies significantly depending on the campaign manager's capabilities.
A prime example is creator marketing education.
As an influencer myself, and having also experienced being a campaign manager for influencer marketing campaigns like supporter groups, I realized that...
There's a significant difference between the perspective of the organizer running an influencer marketing campaign and that of the participating influencer.
And I learned that even with clearer campaign guidelines and objectives, higher performance can be achieved.
[Source] Marketing Capability Building Training for Influencers Held in Zepeto Space
But, if you were an influencer, you'd want more detailed guidance.
From the organizer's perspective, they prefer a hands-off approach to grant “autonomy” to influencers' content.
However, from an influencer's perspective, they often wish the organizers would provide clearer guidance.
However, there is a way to fill this gap.It is to conduct creator marketing training that enhances “big data marketing” capabilities, enabling influencers to acquire diverse information on their own.
In this era, a vast amount of data and information is publicly available.
Even a simple online search can yield a wealth of information, and various public sectors, including government agencies, consistently release high-quality data.Furthermore, modern monitoring tools are highly advanced, allowing you to obtain high-quality information by simply utilizing a few software programs effectively.
It is to conduct creator marketing training that enhances “big data marketing” capabilities, enabling influencers to acquire diverse information on their own.
Even a simple online search can yield a wealth of information, and various public sectors, including government agencies, consistently release high-quality data.
[Source] Classification by Data Collection Entity
It covered a wide range of topics, from the meaning of data to its practical application.
This lecture began by exploring the fundamental question, "What exactly is data?" a topic often overlooked,
and then carefully curated and included practical tips that can be applied in real-world scenarios.
Both domestically and internationally, various data protection regulations, such as GDPR, are in place.
Indeed, it comprehensively covered all general content related to data, including updates from 2023.
Indeed, it comprehensively covered all general content related to data, including updates from 2023.
[Source] Market Analysis Example Using Monitoring Tools
What is the fundamental outcome we should aim to achieve by leveraging big data?
What we fundamentally need to gain by leveraging big data is performance, such as “sales”.
For a brand offering a specific product or service, sales will be the key performance indicator. For the public sector, it would be exposure or branding elements.
By utilizing online monitoring tools, we can efficiently conduct market analysis and deploy marketing activities based on those insights.
Ultimately, the first key to successfully executing marketing activities is the effective utilization of data.
By effectively utilizing just a few tools, you can thoroughly analyze the market to understand the position of a specific market or product. The image above provides an example of market research conducted using monitoring tools.
[Source] Big Data Marketing Curriculum
Introducing the curriculum for the “Big Data Marketing” training that was conducted.
The monitoring tools used in this creator marketing education totaled 9. Since the capabilities of influencers vary, we introduced tools ranging from basic to intermediate levels. Ahrefs, a tool widely used globally, can even analyze competitor's inbound keywords exposed on Google, making it a frequently used tool in practice.
Even by efficiently using just the 9 tools introduced above, you can not only enhance your influencer activities but also gain the capabilities to conduct business.
If you need education related to big data marketing or monitoring tools, or if you are interested in creator marketing education,
Please contact Marummo Research Institute. We will provide training on only the core content essential for practical application.
