Special lecture on global marketing for companies participating in overseas exhibitions (VIVA Tech 2025)
Hi, I’m Bo Kyung Kim, an instructor specializing in enterprise growth strategy.
On April 28, 2025, we successfully held the “Overseas Exhibition Competency Enhancement Training” at D-Camp Seolleung Seminar Room in Seoul, Korea, with representatives from
, a K-Startup company participating in VIVA Tech 2025.
The training was designed to help companies preparing for global exhibitions maximize their digital marketing capabilities to successfully enter
international markets.
Introducing the course’s main curriculum
The course covered a wide range of topics, starting with building a target audience list using Google Maps, how to find
customers using email and LinkedIn, building an autosales system, geo-targeted marketing strategies using Facebook and Google Ads, and targeting specific companies and people using
and LinkedIn.
Build a targeted audience list with Google Maps
Businesses first learned how to use Google Maps to pinpoint the best global target
customers for their products or services. In the process, the company was able to conduct
customer segmentation optimized for their products and services, which allowed them to create effective personalized marketing strategies.
Effective lead generation with email and LinkedIn
In this session, we presented specific
ways to leverage email marketing and the LinkedIn platform to generate leads. He shared practical strategies for companies to go beyond simple promotion to form long-term relationships with customers and maximize the value of their
.
Building a more efficient autosales system
The subsequent session, Building an Autosales System, focused on how to build a system
that enables companies to efficiently manage
large customers and effectively promote their products and services through automated email marketing.
Geo-targeted marketing strategies with Facebook and Google Ads
The session on geo-targeted marketing strategies with Facebook and Google Ads emphasized how to go beyond the generic
approach to advertising, and how geo-specific strategies and customer analytics can give your business a competitive edge.
Targeted advertising strategies for companies and people on LinkedIn
Finally, we introduced strategies for using LinkedIn to target specific companies and contacts to better reach and promote to
targeted companies and contacts already identified
by setting up targeted ads to help companies maximize their marketing efficiency.
Participants are engaged and happy
Despite the lengthy duration of the training, the participating company representatives were very engaged and enthusiastic, making it a very hands-on and action-oriented
We’ve answered a variety of questions from participants along with case studies
. In that way, it was not just knowledge acquisition, but training that could be applied in the field, and I got a lot of satisfaction
.
Wrapping up the article, strengthen your hands-on digital marketing strategy
The training was successful in providing participants with a deeper understanding of digital marketing strategies and tools and methods that they can immediately utilize on the job at
.
The training helped participants learn a variety of digital
marketing strategies, including the use of Google Maps, email marketing, LinkedIn lead generation, an automated
autosales system, Facebook and Google Ads, and LinkedIn targeted advertising strategies, to increase their confidence in entering international markets.
We’ll be back with more practical, hands-on lessons to help your organization become more globally competitive.
A big thank you to all the company representatives who participated.
