Foreign B2b Company, Marketing Training Recap – 3m Korea
I’d like to share an update about a recent lecture I gave at 3M Korea, a foreign B2B company. This lecture, covering useful content from core marketing concepts to the latest trends that can be directly applied in practice, received significant interest and positive feedback. The lecture’s core focused on three main areas:
1. The fundamentals of funnel marketing and marketing automation.
2. LinkedIn marketing for B2B customer acquisition.
3. Finally, processes such as lead qualification that aid in understanding B2B sales and marketing systems.
1. Basics of Funnel Marketing and Marketing Automation
First, to foster an understanding of marketing funnels and marketing automation, I introduced various methods for acquiring potential customers in B2B businesses. The discussion on each stage of the marketing funnel and efficient customer management strategies utilizing automation tools resonated strongly with the attendees. Marketing automation is a crucial element for saving time and costs, particularly in B2B contexts, and was explained through diverse case studies to enable practical application by participants.
2. LinkedIn Marketing for B2b Customer Acquisition
Next, I delved into the various types of LinkedIn ads. By sharing the characteristics of each media format—including image ads, carousel ads, InMail ads, and video ads—along with ad performance analysis data, I helped attendees select ad strategies best suited for their businesses. Understanding and leveraging LinkedIn’s diverse ad formats is crucial in B2B marketing, so we dedicated time to hands-on practice for direct experience.
We also discussed the types of LinkedIn targeting in depth.
We covered understanding the targeting options provided by LinkedIn and how to implement data-driven marketing. This enabled attendees to develop more precise and effective marketing strategies.
The importance of targeting and the necessity of data analysis were points that resonated with many attendees.
3. Processes to Aid Understanding of B2b Sales and Marketing Systems
I also shared key insights into B2B Lead Scoring, a critical component within the marketing funnel. Lead scoring is essential for maximizing the efficiency of marketing activities, and I offered practical advice on its real-world application. Additionally, I explained the lead recycling process, often overlooked by many companies, and presented methods to continuously enhance marketing performance through it.
This lecture was structured for a total of 60 minutes, with each session providing immediately applicable tips and strategies, leading to very high attendee satisfaction. Even after the lecture concluded, numerous questions and feedback were received, underscoring the participants’ strong interest and engagement. I will continue to endeavor to provide more beneficial and practical lectures to assist you in formulating your marketing strategies.
