Global B2B Marketing Education (SME and Startups Agency Online Export Difficulty Resolution Center)
Recently, I had the opportunity to meet many students through the SME and Startups Agency‘s “Global B2B Marketing Education” series,
<“LinkedIn & Google Ads Marketing Education.”> This lecture primarily focused on how to effectively leverage LinkedIn and Google Ads to maximize B2B marketing.
In the first session, I explained LinkedIn’s history, key issues, and the differences between general social media and LinkedIn.
I emphasized that LinkedIn is an optimal platform for B2B marketing due to its highly credible user profiles and sophisticated targeting capabilities.
Specifically, I introduced detailed targeting methods, such as LinkedIn’s ABM (Account-Based Marketing) strategy, which targets specific companies, receiving a great response from the students.
In the second session, we covered the basic concepts of Google Ads and various ad types.
I explained the characteristics and usage of each ad type, including Google Ads’ search ads, display ads, and video ads,
and we practiced actual ad setup and optimization methods.
In particular, for the keyword strategy section, I presented practical strategy development methods through keyword characteristics and examples for each stage, from awareness to post-purchase.
Students were able to learn specific know-how and strategies that could be immediately applied in practice,
and they provided feedback that they gained confidence in applying what they learned to their actual work, especially through hands-on practice with ad setup, retargeting, and data analysis.
Through this lecture, many participants were able to understand marketing strategies using LinkedIn and Google Ads,
and learn specific methods that can be applied to their actual businesses.
I look forward to more opportunities to connect with more people in the future and will prepare even more beneficial lectures.
Introducing the Curriculum for this Training.
1. LinkedIn Marketing Basics
– LinkedIn’s History and Key Issues
– LinkedIn’s Founding and Development
– Microsoft Acquisition and Its Impact
– Differences Between General Social Media and LinkedIn
– Credibility and Targeting Accuracy Based on User Profiles
– Importance of LinkedIn in B2B Marketing
– Advantages of LinkedIn’s Targeting Features
– Key Targeting Options (Location, Company, Education, Demographics, etc.)
2. LinkedIn Marketing Strategy
– ABM Marketing Strategy
– What is ABM Marketing?
– Case Studies Using ABM Marketing
– LinkedIn Ad Types and Usage
– Native Ads, Sponsored InMail, Dynamic Ads, Text Ads: Ad Setup Methods and Practice
3. Google Ads Basics
– Basic Concepts and Characteristics of Google Ads
– Key Targeting Principles of Google Ads
– Ad Structure (Account, Campaign, Ad Group, Ad Creative)
– Google Ads Ad Types: Search Ads, Display Ads, Video Ads, Shopping Ads, Discovery Ads Features
4. Google Ads Practical Strategy
– Keyword Strategy
– Characteristics and Examples of Keywords at Each Stage: Awareness, Consideration, Evaluation, Purchase, Post-Purchase
– Ad Setup and Optimization
– Ad Setup Practice
– Conversion Settings and Retargeting Methods
– Data Analysis and Performance Measurement
<Recommended Lectures>
– B2B Digital Marketing Ultra-Gap Class (Korea International Trade Association)
– Gangwon Province Marketing Lecture (Local Government SNS Promotion Strategy through SNS Trends)
– Performance Marketing Lecture Using Google Ads (Daegu Health College Industry-Academic Cooperation Foundation)
