Google Ads Training Review (Why Business Owners Should Run Their Own Ads)
On March 27, I delivered a Google Ads training session at the Goyang Industry Promotion Agency’s K-Hi-Tech Platform. This Google Ads course was a hands-on, practical lecture for small business owners and startup founders. Here, I’m sharing what attendees were most curious about and the key points I emphasized.
Google Ads: Who should run it—and who doesn’t need to?
At the start of the session, the first thing we covered was how to distinguish between situations where you should run Google Ads and situations where you don’t need to.
When Google Ads is effective
– Companies preparing to expand overseas (with KRW 100,000, your ads can be shown in 239 countries)
– B2B manufacturing, high-consideration products, and chemical industries
– When selling high-ticket consulting services or expensive products
– When Naver ad performance has hit its ceiling
On the other hand, for general consumer goods, traffic may increase on Google but it often doesn’t translate into actual purchases. For example, in a case I consulted for an industrial box company, traffic increased 20x, but revenue didn’t rise as much as expected. Channel selection should vary depending on the nature of the product.
How to Find Profitable Keywords: Keyword Scoring
The part attendees focused on the most was “keyword scoring.” In the lecture, I explained it using the example of my wife’s process of buying a bag.
– women’s bags: high search volume, low purchase intent
– suede bag: mid-funnel
– Chanel bag: high search volume, fierce competition
– AS5293 (model name): low search volume, highest conversion rate
The key is the “golden keyword” at the very bottom. People searching for specific keywords like model names or product codes have already made a purchase decision. If you focus on these keywords, you can achieve high conversions even with a small ad budget. Just as Admiral Yi Sun-sin leveraged the terrain of the Myeongnyang Strait, you can run ads efficiently by targeting only the keyword segment where purchase intent is concentrated.
Hands-on Practice: Competitor Keyword Analysis
I introduced the tools I actually use in practice.
Naver keyword analysis: – Check related keywords and search volume with Jarvis (KakaoTalk-based) – Add “@” after a keyword to see the cost per click
Google keyword analysis: – Use Ubersuggest to extract competitors’ traffic-driving keywords from their websites
Enter a competitor URL to see all keywords driving traffic to that site
I also shared a case from a global SEO project where we analyzed competitors’ traffic keywords and selected only the ones with high purchase conversion, emphasizing that this approach can maximize ad spend efficiency.
Google Ads vs. Naver Search Ads: What’s the difference?
One of the most common questions during the training was the difference between Naver and Google.
Naver search ads are structured so you have to go through an official agency. When you use an agency, about 15% goes to agency fees. Google Ads, on the other hand, is a system anyone can run directly without an agency. Just as Tesla sells directly without dealers, Google also operates on a direct-sales model.
That’s why I recommend Google Ads first to new business owners. With about 15 minutes of learning, you can set up a basic campaign, save on agency fees, and optimize by reviewing the data yourself.
Wrapping up..
This is the message I emphasized most in this Google Ads training: the essence of search advertising is “keywords.” No matter how good your agency is, if you don’t understand keywords, you’ll never make money. You need to understand keyword scoring and be able to find golden keywords yourself.
If you’re interested in Google Ads training, feel free to reach out anytime. We offer various formats, from company-tailored training to small-group sessions.
Related post: – Google SEO Training Review (for B2B marketers)
