Google SEO Course Review (Trade Academy)
Last week, we successfully concluded the ‘Practical Boosting for AI and Top Google Search Rankings’ training program held at the Korea International Trade Association (KITA) Trade Academy.
This special lecture was structured as an intensive program, not merely theoretical, but designed for complete hands-on mastery from theory to practice over four hours. The curriculum, specifically tailored step-by-step from fundamentals to advanced application for practitioners who ‘don’t know where to start with SEO,’ received significant positive feedback.
Session 1 – SEO & AI Search Optimization Trends
What direction is the global AI search optimization market currently heading?
The rapid emergence of generative AI search, exemplified by ChatGPT, Perplexity, and Gemini. These algorithms are entirely different from traditional search engines. ‘Answer-based search’ has now become the mainstream, with users seeking immediate answers rather than clicks.
So, what about the SEO market in South Korea?
Beyond the Naver-centric closed ecosystem, the necessity of Google SEO for global expansion is steadily increasing. However, many domestic companies are still confined by the preconception that ‘Google is difficult.’
In this lecture, we clearly highlighted the paradigm shift in the search market after 2025, focusing on data and case studies.
This was also the part where most students nodded in agreement.
Session 2 – Learning Google SEO Fundamentals for Beginners
This one-hour session focused on practical content.
Which website platform should I start with?
WordPress? Cafe24? Shopify? Imweb?
Many people struggle with platform selection. We compared and analyzed the SEO-friendliness of each platform and presented the optimal choice for your business objectives.
Which domain should I start with?
A domain is more than just an address. We specifically covered advantageous domain naming strategies from an SEO perspective, criteria for choosing between .com vs .co.kr, and methods for designing domains using brand keywords.
Must-know tips for marketers just starting SEO that you’ll regret not knowing
– Mistakes to absolutely avoid when designing URL structures
– The golden formula for writing meta descriptions
– Image alt tags: Using them this way doubles your search exposure
– How to increase site authority through internal link structuring
Session 3 – Technical SEO Basics for Beginners
Over one hour, we solidly built <the technical fundamentals every SEO manager must know>.
Without utilizing tools, strategies are useless.
We practiced step-by-step, from checking indexing status to analyzing keywords and inspecting site errors, by viewing two core tools on a live screen.
This covers the technology that enables search engines to ‘properly’ read your site.
We explained key elements that are invisible but determine search rankings, such as site speed, mobile optimization, structured data, and crawling efficiency.
Session 4 – SEO Practice for Beginners
If you don’t immediately apply what you’ve learned, you’ll quickly forget it.
In this practical session, we had hands-on time to learn by doing.
Domain Purchase Practice
We accessed an actual domain registration site and experienced the entire process from domain search to purchase.
This content, including domain price comparison, privacy protection option settings, and DNS connection, is immediately applicable in practice.
Keyword Research Practice
We directly researched keywords using Google Keyword Planner and Naver Keyword Tool.
What about search volume? Competition? Related keywords?
By practicing the process of selecting target keywords based on data, we experienced the moment when vague keyword strategies became concrete.
Content Creation Practice
Writing content optimized for SEO is not as difficult as you might think.
We covered everything from how to use heading tags (H1, H2, H3), how to naturally place keywords, to structuring highly readable paragraphs.
It was a time to internalize content creation principles that satisfy both search engines and users by actually applying them.
Concluding this Special Lecture…
In the AI era, the search environment is rapidly evolving.
However, if you properly understand the right direction and fundamental principles, anyone can achieve results.
Strategic SEO that goes beyond simple search exposure and connects to actual business results.
This is the educational direction pursued by Marummo Research Institute.
If you are a company preparing for global market entry or looking to strengthen your digital marketing capabilities,
please contact <Marummo Research Institute>, which boasts the most SEO education cases in Korea.
Until the day your business is discovered in search, cited by AI, and chosen by customers,
Marummo Research Institute will be with you.
