Integrated SEO Training for Professionals (Amorepacific)

Integrated SEO Training for Professionals (Amorepacific)

Last week, we successfully completed the basic practical course on Google and Naver SEO held at the Amorepacific headquarters.
This lecture was conducted for practical marketers from mid-sized companies and above,
and received great feedback by introducing a new teaching method tailored to the diverse backgrounds and levels of the participants.

Reflecting Participant Diversity
Marketing managers from large corporations were largely divided into two categories.
One group consisted of those who had built expertise in marketing from the beginning,
while the other group transitioned to marketing after gaining experience in other departments.
As the participants’ experiences and needs varied, we strived to provide practical assistance through a customized approach.

Real-time Communication Method
In this lecture, we communicated with participants in real-time using an “anonymous KakaoTalk chat room”.
This allowed participants to freely ask questions and share opinions, and the instructor could provide immediate feedback.
This communication method enhanced engagement in the lecture and received positive evaluations from the participants.

Customized Lecture Delivery
In the early part of the lecture, we sparked interest by covering basic concepts such as the latest SEO trends and algorithm changes.
Following this, we identified participants’ interests through on-site polling, and based on this,
flexibly adjusted the lecture content to provide practical solutions applicable to real-world tasks.

Summary of Key Lecture Contents
Part 1: Sharing practical know-how on Naver Blog SEO optimization strategies, content planning, keyword analysis, and more.
Part 2: Google search optimization strategies and introduction to programmatic SEO cases using AI and no-code tools (Make).

Naver SEO Training Details

1. How does Naver SEO work?
2. Know-how for Choosing a Platform to Start Naver SEO
3. Understanding Naver Search Algorithms in 2024
4. Essential Know-how for New Account Setup You Can’t Afford to Miss
5. Keyword Research (Long-tail keywords, short-tail keywords, golden keywords)
6. Things to do when starting a blog for the first time?
7. If you don’t know Naver’s “forbidden words” and “restricted words”, your traffic will not grow.
8. Essential Tips and Know-how for Practical Blog Operation
9. [Practical Exercise] My Written Article… What are the Pros and Cons from a Search Engine’s Perspective?
10. [Key Know-how 1] “Blog Agency Workflow” Revealed by a Former Advertising Agency Director
11. [Key Know-how 2] How to Increase Blog Marketing Productivity by 5x Using Crawling Data
12. [Key Know-how 3] Collection of Essential SEO Knowledge You Must Know for Communicating with Agency Representatives

Google SEO Training Details

1. What are the Key Tools You Need to Know Before Starting B2B Digital Marketing?
2. Which webpage should you start with?
3. 2024 Google Algorithm Ranking Factors
4. Which domain should you use?
5. 3 Perspectives to Most Easily Understand Google SEO
6. Things to improve in Technical SEO
7. Content SEO: Getting Started! Keyword Research and Content Writing Methods
8. Understanding Backlinks (Off-page SEO)
9. [Key Know-how 1] “SEO Agency Workflow” Revealed by a Former Advertising Agency Director
10. [Key Know-how 2] Solutions for Challenges Faced by Corporate Marketing Managers When Attempting SEO
11. [Key Know-how 3] Increase Work Productivity by 5x Using Crawling Data and AI