Introducing GEO (Generative Engine Optimization) Training
AI Search Optimization and SEO: Now is the Time for Integrated Learning
The 3rd SEO School, held yesterday, featured a curriculum that integrated AI Search Optimization (AIEO, AI Engine Optimization) and SEO (Search Engine Optimization), which are currently receiving the most attention in the marketing industry.
Beyond traditional Search Engine Optimization (SEO),
the time has come to consider how to gain exposure on AI-based search engines like ChatGPT, Google Gemini, and Perplexity.
AI Search: Still Early, but not to be Ignored
In this training, we analyzed various global data.
While most searches are still conducted through traditional search engines like Google and Naver,
it is clear that AI search is gradually expanding its share.
In particular, we confirmed through concrete data that the market previously dominated by traditional search marketing will partially shift to AI search in the future.
Amidst these changes, we introduced the latest global trend, GEO (Generative Engine Optimization) strategy, to our participants and proposed practical ways to apply it to the Korean market.
Practical, LIVE Lecture, not just Theory
This lecture didn’t just explain concepts with PPT slides.
We demonstrated the process of directly asking questions to GPT during the training and real-time verification of how our optimized content is reflected in AI search results.
Because we vividly revealed the entire process, including the principles behind exposure in search results and how AI cites content, participants were deeply engaged.
GEO (Generative Engine Optimization), Integrated SEO Curriculum
1) Understanding AI Search Trends
Analysis of the latest search optimization concepts like AEO, GEO, AIEO, and global search engine trends
2) AI Search Optimization Strategies by Platform
Practical exercises on optimization guides for major AI platforms such as ChatGPT, Gemini, and Jenspark
3) EEAT-Based Content Creation Methods
Structuring AI-friendly content based on Experience, Expertise, Authoritativeness, and Trustworthiness
4) Answer Engine Content Design Methods
Optimizing search citations with Q&A format and schema markup
5) Understanding Generative SEO
Practical exercises on natural language-based content production and optimization for the generative search era
6) Building Brand Authority
Strategies for securing authority so that the brand is included in AI training data
7) Parasite SEO and Community SEO Strategies
Methods for achieving quick search exposure through external platforms and communities
8) Understanding the V4 Strategy
Understanding the Volume, Velocity, Variety, and Veracity of data is key to understanding AI.
<Recommended Reading>
The AEO Tactical Playbook: Machine-Readable Websites & Answer Engine Optimization
