Korea International Trade Association (KITA) “B2b Digital Marketing Super-Gap Class” Review
The recent “B2B Digital Marketing Super-Gap Class” was a great success.
This training covered the core aspects of the latest B2B marketing and introduced various strategies and tools that can be immediately applied in practice.
A significant advantage was the practical case studies, especially on how to utilize Google Ads and LinkedIn advertising, and email marketing strategies, which allowed participants to gain direct experience.
The first session covered the latest trends in B2B digital marketing and data-driven marketing strategies.
Here, participants were able to understand how data determines marketing success.
The second session focused on maximizing advertising performance, with a focus on real-world Google Ads application examples.
Students learned specific ad settings and targeting methods, and how to achieve better ROI through them.
The B2B marketing session using LinkedIn introduced various LinkedIn advertising options and effective content strategies.
In particular, it delved deeply into how to effectively target potential customers using LinkedIn’s advanced targeting features.
The final session introduced step-by-step email marketing strategies, explaining how to retain and convert customers through newsletters and marketing funnels.
Overall, the lecture was designed to combine theory and practice appropriately, enabling students to apply what they learned directly to their work.
Through the lecture, students gained insights into the latest B2B marketing trends and practical strategies, acquiring practical know-how that they can apply to their own marketing campaigns.
Lectures like this are an excellent opportunity to enhance the efficiency of B2B marketing and contribute to business growth.
This lecture reaffirmed the importance of B2B digital marketing, and the positive feedback from the participants was a great reward as an instructor. I will continue to provide more valuable lectures to help many companies succeed in the B2B marketing field.
<Recommended Lectures>
– Marketing Automation Training for Buyer Discovery (KOTRA Northern Support Center)
– Daejeon Creative Economy Innovation Center “B2B Marketing Training”
– Funnel Marketing Lecture (Daegu Health College Industry-Academic Cooperation Foundation)
– LinkedIn Marketing Learning from Global Marketing Trends (Incheon Startup Park)
– Foreign B2B Company, Marketing Training Review (3M Korea)
