Manufacturing Marketing Training (Hwaseong Chamber of Commerce Small Business Management College)
This time, I’d like to share a review of the manufacturing marketing training held at the Hwaseong Chamber of Commerce and Industry.
Many businesses operating manufacturing-based B2B businesses in Gyeonggi Province face concerns about “promotion”, in addition to rising raw material and labor costs.
In particular, unlike consumer marketing that targets “the general public”, B2B marketing requires targeting “a specific few”.
However, many business owners often struggle to effectively implement digital marketing strategies suitable for B2B businesses.
This lecture focused on fundamental digital strategies to address these challenges.
If I were to start a new marketing strategy, I believe search-based advertising is the most effective.
While it’s possible to attract customers through platforms like Instagram Reels or YouTube Shorts, in B2B businesses, a simple increase in views doesn’t necessarily translate into sales.
In manufacturing marketing, high-quality traffic is essential; the goal should be to attract fewer, higher-quality leads rather than a large volume of general traffic.
Furthermore, B2B businesses often involve forming long-term relationships rather than one-off transactions.
The appeal of B2B business lies in its potential to achieve significant sales performance from even a single contract.
Furthermore, simply increasing traffic volume does not guarantee successful contracts.
The key to successful B2B marketing is high-quality content.
Among marketers, there’s a common saying: “The quality of content is the quality of the contract”.
Based on this principle, this lecture introduced methods for selecting golden keywords when writing blog posts and ways to improve content productivity using AI.
If you’re curious about the curriculum for this training, please refer to the information below.
<Manufacturing B2B Marketing Lecture Curriculum>
1. Basic Understanding of Naver Search Engine Optimization (SEO)
2. Naver Blog Marketing Strategy and Operation Methods
3. How to Rank Your Website Higher in Naver Search Results
4. Effective Utilization of Naver Keyword Advertising
5. Basic Understanding of Google Search Engine Optimization (SEO)
6. How to Rank Your Website Higher in Google Search Results
7. Introduction to and Usage of Google Ads Platform
8. Understanding and Implementing Google Display Network (GDN) Ads
9. Effective Utilization Strategies for YouTube Ads
10. Naver and Google Advertising Strategies Applicable in B2B Marketing
11. Introduction to Various Online Advertising Analysis Tools and Practical Exercises
12. Digital Marketing Campaign Performance Analysis and Optimization Methods
<Recommended Reading>
Learning “LinkedIn Marketing” from Global Marketing Trends (Incheon Startup Park)
Daejeon Creative Economy Innovation Center “B2B Marketing Training”
Startup Marketing Lecture (Daegu Digital Innovation Promotion Agency)
