MICE & Tourism Marketing Lecture Review (Daegu MICE Forum)
Last week, Marumo Research Institute gave a lecture at the Daegu MICE Forum on the topic of <MICE and Tourism Marketing>.
It was a meaningful time where we connected with many people on-site, sharing insights on the future direction of the MICE industry and the new possibilities of tourism marketing.
The AI Era: Shifting Marketing Paradigms
The first topic covered in this special lecture was the changing search environment.
Now, the era of Zero Click has arrived, where users can directly ask AI questions and get answers without clicking.
This is not merely a technological change, but we explained that tourism and MICE marketing are in a transitional period where the landscape could shift dramatically.
Tourism Marketing: how Must it Evolve?
It is no longer possible to expect results by simply executing advertising budgets as in the past.
Since the tourism and MICE industries ultimately sell experiences, storytelling content that resonates with customers becomes the core competitive advantage.
Based on rapidly changing trends, we introduced how the culture and stories of Daegu can be attractively conveyed on the global stage, how they can be promoted in the digital space, and the marketing changes that need to be prepared for in the future.
‘AI’ and ‘Big Data’: Rapidly Emerging as Essential Marketing Tools
One of the points I emphasized most in this lecture was marketing utilizing AI and Big Data.
Indeed, with over 80% of content produced in the global market now utilizing AI, this year marks a significant turning point.
Therefore, going forward, we must actively leverage AI, and I introduced several practical tips for creating customized content based on market needs obtained from big data.
Concluding the Lecture,
Daegu already possesses sufficient potential as a leading MICE city, centered around EXCO, and it is a city with many elements that could elevate its status further with just a boost in marketing.
The member companies I met at this forum also deeply resonated with the idea that the combination of AI and marketing is not an option but a mandatory task.
Even after the lecture, many participants gave feedback saying, “This was the first time I’ve heard a lecture that explained AI and tourism marketing in such a practical way,” which was a meaningful time for me as well, as I gained new energy.
