Online Marketing Training Review (Kyung Hee University Campus Town)
Recently, I conducted an online marketing training for startups at Kyung Hee University Campus Town.
This course was primarily aimed at startup CEOs and marketing managers,
and the core themes were “speed-to-market” to quickly establish a position in the market, and “productivity” to maximize work efficiency.
In the training, I shared tools and know-how that I actually use in the field, such as Google Ads, SEO, and data-driven marketing.
Specifically, I covered practical applications such as Google Search Ads, remarketing strategies, and YouTube ad campaigns in detail,
and introduced methods to minimize repetitive tasks through customized traffic generation and automation strategies.
Additionally, I delved deeply into the concepts of CRM and funnel marketing, providing various practical tips that can be immediately applied in the field.
After the training, I received feedback that many participants gained practical help that could be immediately applied to their work.
<Startup Program Conducted at Marummo Research Institute>
Startup Marketing Training (Seoul Technopark)
Content Marketing Course for Beginner Creators (Gangwon Content Korea Lab)
Startup Marketing Course (Daegu Digital Innovation Promotion Agency)
Learning “LinkedIn Marketing” from Global Marketing Trends (Incheon Startup Park)
Here is the Curriculum for this Training.
1. How to Utilize Google Ads
– Google Search Ads and Remarketing Strategies
– YouTube Ads and Placement Selection for Domestic/International Community Ads
– LinkedIn Ad Campaign Setup and Channel Utilization
2. Generating Google Organic Traffic
– Webpage Settings and Google Algorithm Analysis
– Domain Selection, Keyword Research, Content SEO Techniques
– Backlink Strategy and Off-Page SEO
3. CRM and Data-Driven Marketing
– Personalization Marketing and Improving Email Marketing Performance
– Understanding the Flow of Funnel Marketing and Key Funnel Strategies
– Lead Scoring and Automation Strategies
