Overseas Marketing Training (B2b Digital Marketing / Korea International Trade Association)
Hello, I’m Bokyung Kim, a global B2B marketing instructor.
On July 10th, I gave a lecture on “Practical Strategies for Overseas Marketing” at the Korea International Trade Association’s Trade Academy.
Many company representatives and practitioners found practical methods they could implement, saying, “Now I get it.”
This is an era where it’s difficult to survive with only the domestic market in Korea.
We must go out into the global market.
However, will buyers come just by blindly advertising overseas?
No, they won’t.
Overseas marketing must be approached strictly based on data.
– Finding the real keywords global buyers search for
– Selecting media with high efficiency compared to advertising costs
– Creating content that customers can’t help but click and inquire about
Without such strategies, you will only waste time and money.
These Topics Were Discussed in the Lecture:
– Finding search keywords that work in the global market
– Methods for finding buyers using Apollo, Google Ads, and GPT
– Accurate differences and execution methods of search ads and banner ads
– From AI content creation to landing pages
– How to create content without a marketer
– Creating a global landing page in 1 hour with GPT
– How to create actual sites using Replit and Figma
– Finding global company contacts with Sales Navigator
– Expanding sales opportunities with LinkedIn and email marketing
– LinkedIn ad costs and usage
– Account-Based Marketing (ABM) based email marketing strategy
Please Refer to this if You Fall into the Following Categories:
– Company representatives whose domestic market has hit a limit
– Marketing practitioners looking to find global buyers
– Those who want to directly manage Google Ads and LinkedIn ads
– Companies that want to manage marketing directly without an agency
This training doesn’t just end with listening to lectures.
We coach participants from setting up their actual Google Ads accounts to executing their first ad campaigns
so that they can truly achieve results.
This training, which many people are actually achieving results from,
is growing into a long-running program at the Korea International Trade Association, moving beyond its 4th session to its 5th, so please show a lot of interest.
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