Performance Marketing Lecture Using Google Ads (Daegu Health College Industry-Academic Cooperation Foundation)
The recent marketing lecture, “Google Ads at Your Fingertips”, held by the Daegu Health College Industry-Academic Cooperation Foundation, was even more successful than expected.
This lecture was designed for everyone, from those new to Google Ads to those already using it.
Comprising theory and practical exercises that meticulously explain everything from the basic concepts of Google Ads to its real-world application, step by step, this lecture received an overwhelmingly positive response.
In particular, there was much feedback that the explanations clearly distinguishing various ad types and their characteristics were greatly helpful to participants.
The first session covered the basic principles of Google Ads.
It clearly highlighted the differences between each ad type, such as search ads, display ads, and video ads,
helping participants choose the appropriate ad strategy for their respective businesses.
Especially, the practical know-how provided on important keyword selection methods for search ads and efficient targeting strategies through them was directly applicable for participants.
The second session focused on practical application.
It demonstrated the actual campaign setup process and explained in detail how to optimize through various ad settings.
In particular, hands-on practice with responsive ad creative settings and conversion settings provided participants with an opportunity to learn by doing.
Many participants also found the retargeting ad setup using Google Analytics interesting,
and were able to learn practical data analysis methods and their application.
The highlight of this lecture was the ad optimization and data analysis section.
It covered various tips for campaign optimization, ad asset configuration methods, and how to minimize unnecessary impressions,
helping participants achieve better results.
Additionally, through various ad case studies, participants learned tips for writing creatives that increase click-through rates and how to deal with disapproved ads.
Finally, participants had time to learn advanced features that they could directly apply to their businesses.
They learned various ad setup methods using advanced features such as dynamic remarketing and Google Shopping Ads,
providing participants with an opportunity to advance to become advanced users.
The “Google Ads at Your Fingertips” marketing lecture delivered practical knowledge and skills to all participants,
receiving great acclaim.
Indeed, many participants provided positive feedback in their lecture reviews, stating that they applied what they learned directly to their businesses and achieved successful results.
If you wish to master all aspects of Google Ads and achieve new business results, please contact Marmot Lab.
We will officially announce the detailed lecture schedule later through our blog and newsletter.
Introducing the Performance Marketing Lecture Curriculum Utilizing Google Ads.
1. Characteristics and Understanding of Google Ads
– Differentiating features of Google Ads
– 6 key targeting principles
2. Types of Google Ads
– Search Ads
– Display Ads
– Video Ads
– Performance Max
– Shopping Ads
– Discovery Ads
– App Ads
3. Account Creation and Structure Understanding
– Account creation and billing setup
– Understanding campaign>ad group>ad creative structure
– Proper ad setup process
4. Billing Methods
– Maximize conversions
– Maximize clicks
– Maximize conversion value
– Manual CPC and Target CPA
– CPV and CPM
5. Live Application Demonstration
– Targeting demonstration
– Responsive ad creative setup demonstration (no designer needed)
6. Conversion Setting Practice
– Conversion setting demonstration for various service types
7. Retargeting Ads using GA
– Retargeting setup demonstration based on scenarios
– Retargeting setup demonstration using GA customer data
8. Ad Optimization
– Campaign optimization tips
– 3 essential ad assets
– Excluding unwanted impressions
– What are some bad habits in Google Ads?
9. Data Analysis and Report Writing
10. Various Examples of GDN Ad Creatives
– Tips for writing creatives that increase click-through rates
– How to deal with disapproved ads
11. Q and Wrap-up
