Review of the “LinkedIn Marketing Strategy” Training for Beginners (Daou Technology)
I’d like to share a review of the “LinkedIn Marketing Strategy” lecture recently held at Daou Technology.
This lecture focused on how to efficiently execute B2B marketing strategies using LinkedIn.
I hope this lecture helps various companies and individuals significantly improve their marketing efficiency.
Here are the main contents and achievements of this lecture.
What Was the Main Focus of the LinkedIn Marketing Strategy Training?
This LinkedIn marketing lecture covered specific strategies on how to discover potential customers, increase brand awareness, and strengthen networking through LinkedIn.
The lecture consisted of five main topics.
Personal Branding for CEOs and Salespeople
This section explained how to build a personal brand through LinkedIn.
It provided direction by showcasing examples of CEOs who actively utilize LinkedIn.
Networking Using Coffee Chats
This section emphasized networking methods on LinkedIn, especially networking skills through coffee chats.
Coffee chats are a strategy that goes beyond simple online connections and can lead to actual business opportunities.
LinkedIn Content Marketing
This section covered content marketing strategies through personal and business channels.
It introduced specific examples of how to create and distribute effective content on LinkedIn,
and how to strengthen relationships with potential customers through it.
Lead Generation Using Sales Funnels
This section covered the process of discovering potential customers through sales funnels and converting them into actual customers.
It explained strategies for each stage of the sales funnel and practical application methods.
Lead Generation Using Sales Navigator
This section introduced how to efficiently find targeted potential customers using LinkedIn’s Sales Navigator tool.
It shared methods to maximize the efficiency of marketing activities through this.
Introducing the Lecture Review.
This LinkedIn Marketing Strategy lecture was a session that introduced various strategies and tools for B2B marketing using LinkedIn and shared practical application methods.
Attendees were provided with materials to apply the knowledge gained from the lecture to their practical work.
Recently, there has been a growing number of inquiries about LinkedIn training,
and we hope that more companies will be able to start successful marketing through LinkedIn in the future.
<Here are some recommended training programs to refer to>
Global B2B Marketing Training (SME Promotion Corporation Online Export Difficulty Resolution Center)
Review of Korea International Trade Association’s “B2B Digital Marketing Ultra-Gap Class”
Foreign B2B Company, Marketing Training Review – 3M Korea
Review of “LinkedIn Marketing” Lecture based on 2024 Global Marketing Trends (Incheon Startup Park)
