Special Marketing Lecture for Entering the Indonesian Market (KOTRA)
Marummo Lab conducted a special marketing lecture for business professionals preparing to enter the Indonesian market.
This lecture was not merely about delivering theoretical knowledge, but aimed to provide practical, hands-on education that can be immediately applied in the field.
As an instructor, I put in a lot of preparation, and it was a valuable time where I could witness the enthusiastic response from the participants.
Indonesian Market: why Now?
The lecture began with the question, “Why Indonesia?”
A population of 270 million, rapid digital transformation,
and high social media usage rates are making Indonesia Southeast Asia’s largest consumer market and a strategic hub for global companies.
In fact, Google’s search market share in Indonesia exceeds 90%, and the user penetration for Instagram and Facebook is also over 70%. This means the most appealing aspect is that it’s a market where significant results can be achieved simply by effectively leveraging digital marketing.
From Basic to Advanced: Introducing Step-by-Step Practical Strategies.
This lecture was structured into basic, intermediate, and advanced levels to match the participants’ understanding.
In the basic course, we covered fundamental market research techniques. For example, we practiced using GPT to find local Indonesian cosmetics or pharmaceutical companies, and linking LinkedIn and Instagram accounts.
In the intermediate course, we practiced directly collecting and analyzing competitor ad creatives using Instagram scrapers and Meta Ad Library. Participants showed great interest, saying, “This would dramatically reduce research time.”
In the advanced course, we demonstrated actual landing page creation using AI-based tools, Google Sheets integration, and automatic translation of multilingual websites.
In particular, seeing a website for global buyers created in just 20 minutes and databases collected in real-time, many responded, “This is a truly immediately applicable skill.”
What Was the Feedback for this Lecture like?
Among the feedback left by participants after the lecture, there were some memorable comments.
“Just by following the methods learned today, I think I can save over 3 hours.”
“I gained confidence that results can be achieved sufficiently with search and social media ads instead of exhibitions.”
As an instructor, there is no greater reward than this. Because the way I survived countless failures and frustrations in the past was through practical, hands-on global marketing, sharing that experience was even more meaningful.
