Startup Marketing Course (Daegu Digital Innovation Promotion Agency)
I’d like to share a recap of the “Startup Marketing Lecture” recently held at the Daegu Digital Innovation Promotion Agency.
In this lecture, we will explore marketing strategies that can enhance practical work through marketing technology, and I will demonstrate how these can be applied to real-world businesses.
The goal of the lecture was to learn how to build more effective marketing strategies by utilizing marketing-related data and technology.
In the digital age we live in, it is crucial to analyze customer data and establish personalized marketing strategies based on it. We prepared this training believing that this approach can strengthen customer relationships and ultimately increase loyalty.
In this lecture, we also covered the latest marketing technologies and tools.
Specifically, we focused on explaining how to analyze customer data using AI and advanced analytics tools, and how to implement personalized marketing based on these insights.
For example, AI-powered personalized marketing analyzes customer purchase history to recommend the most suitable products.
This approach can increase customer satisfaction and boost repurchase rates.
Furthermore, we emphasized the importance of video content marketing.
With the recent surge in video content consumption, companies must strengthen their video marketing strategies to capture customer attention and focus on increasing brand awareness.
In this lecture, we covered all processes in detail, from video content creation to distribution and performance analysis.
Finally, cross-channel marketing was also discussed as a key topic.
In an era where customers obtain information through various digital platforms, providing a consistent brand experience is essential.
To this end, we explained how to integrally manage marketing activities across various platforms and establish data-driven strategies.
The part that received the most positive response during the lecture was the content about “the importance of customer data”.
Establishing marketing strategies based on customer data is no longer an option but a necessity.
By predicting customer behavior and delivering appropriate marketing messages based on it, we can achieve better results.
For example, analyzing customer purchase patterns through a CRM (Customer Relationship Management) system and conducting personalized marketing campaigns based on these insights is a prime example.
Through this lecture, many participants learned about new marketing strategies and technologies, and were able to acquire various practical knowledge that can be applied to real-world business.
This training went beyond simple theoretical delivery; we analyzed practical cases using data analysis.
If you’re curious about the curriculum for this content? Please refer to the information below.
Introducing the Startup Marketing Training Curriculum.
1. Customer Data and Marketing Strategy
– Importance of Customer Data
– Impressions-based Marketing
– Engagement-based Marketing
– CRM Marketing
– Utilizing Customer Data Platforms (CDP)
– Personalized and Hyper-personalized Marketing Strategies
2. Cross-Channel Marketing
– Providing Consistent Experiences Across Digital Platforms
– Data Integration and Operation Methods
3. Personalized and Hyper-personalized Marketing
– The Era of Personalized Marketing
– Customer Behavior Data-driven Personalized Marketing Techniques
– Customer Data Analysis and Predictive Marketing
– Personalized Marketing Strategies through RFMD Analysis
<Other Recommended Training>
NS Home Shopping Marketing Training
