Startup Marketing Strategy Seminar for Global Expansion (Korea Women Entrepreneurs Association)
Recently, interest in global expansion among startups and SMEs is rapidly increasing.
As the domestic market stagnates, many companies are seeking opportunities abroad, and government support programs are also expanding, focusing on overseas expansion.
Consequently, pioneering overseas markets has now become not just an option but an essential strategy.
Why is global marketing difficult for startups?
While large corporations can easily expand overseas with capital and infrastructure,
startups and SMEs often face difficulties due to limited resources and lack of marketing experience.
In particular, the misconception that “overseas marketing is difficult and complex” often holds them back.
This lecture aimed to improve this perception and presented a practical approach by comparing and analyzing the commonalities and differences between domestic and international marketing.
The Core of Overseas Market Research and Strategy Formulation
Many companies fail to succeed in the global market due to the absence of clear target market selection.
There are approximately 200 countries worldwide, and marketing targeting all markets is realistically impossible.
Therefore, thorough market research is essential.
The lecture introduced tools frequently used in practice, such as Google Trends, Facebook Ad Analysis tools, and LinkedIn Insights.
Through these tools, methods to quickly identify target countries and suitable marketing channels, and to formulate cost-effective strategies were explained.
Innovation in Buyer Discovery through AI Utilization
AI technology is becoming a game-changer in discovering overseas buyers.
The traditional method of relying on offline networks and personal connections is gradually revealing its limitations.
In particular, as the MZ generation emerges as key decision-makers, a company’s online presence is becoming a very important factor.
In this lecture, practical techniques were shared to achieve high performance with low costs through AI-based data analysis and buyer discovery methods.
These AI tools provide SMEs with the opportunity to compete on par with large corporations.
Practical Application and Performance-Oriented Lecture Content
This special lecture was not merely theoretical education, but focused on specific marketing strategies that can be immediately applied in practice, and case studies.
Attendees were able to gain new ideas through the analysis of the latest trends and successful cases, and the practical exercises for strengthening digital marketing capabilities received great feedback.
Global Marketing Lecture Curriculum
1. Overseas Market Entry Strategy – Initial Market Analysis and Target Country Selection
2. Digital Tool Utilization – Utilizing Google Trends, Facebook Ad Analysis, LinkedIn Insights
3. Effective Channel Strategy – Comparison of Key Marketing Channels by Country
4. AI-based Buyer Discovery – Techniques for Prospecting Potential Customers through AI
5. Localization Content Creation – Planning Marketing Content Tailored to Target Markets
6. Performance Analysis and Improvement – Data-driven ROI Analysis and Marketing Optimization
7. B2B Marketing Practice – How to Utilize LinkedIn and Global Business Platforms
8. Online Advertising Optimization Strategy – Country-specific Ad Operation Tips
9. Brand Trust Building – Ways to Enhance Credibility in the Global Market
10. Success Case Analysis – Review of Cases Proven Effective in Practice and Insights
<Other Recommended Lectures>
Global B2B Marketing Education (SME and Startups Agency Online Export Difficulty Resolution Center)
B2B Digital Marketing Super-Gap Class (Korea International Trade Association)
Learning “LinkedIn Marketing” from Global Marketing Trends (Incheon Startup Park)
