Startup Marketing Training (Seoul Technopark)
The startup marketing training recently held at Seoul Technopark focused on strengthening the marketing capabilities of founders and practitioners from technology-based early-stage startups.
Reflecting the demand for free traffic acquisition and search engine optimization (SEO), this lecture was designed with a focus on Google and Naver search traffic strategies.
In particular, it introduced practical marketing techniques helpful for early-stage businesses and detailed methods to achieve maximum results with a small budget.
The lecture began with an understanding of the paradigm shift in digital marketing, and sequentially covered topics such as establishing brand identity, utilizing SNS marketing, content marketing, search engine marketing, and data-driven marketing strategies.
In particular, it explained how to maximize search exposure through specific search engine optimization (SEO) strategies, and introduced methods for managing ad budgets suitable for early-stage businesses, along with practical campaign planning know-how.
Participants were able to learn valuable content that could be immediately applied in practice, along with various case studies.
Although the lecture ran longer than scheduled, the high level of participant engagement and enthusiasm led to a more active Q session.
After the training, several startups requested additional consulting, and we received very positive feedback, including many thank-you messages from the attendees.
Through this lecture, it was a rewarding time to lay the groundwork for startups to grow through effective marketing strategies.
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Content Marketing Course for Beginner Creators (Gangwon Content Korea Lab)
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