Tourism Marketing Lecture (Gangwon Tourism Organization)
We are introducing the practical tourism marketing training conducted in Chuncheon for the Gangwon Tourism Organization.
This training session, held in Chuncheon, followed the practical training for Gangwon Provincial Office supporters and local government social media managers, and was specifically for the Gangwon Tourism Organization.
As my educational experience in the travel and leisure sectors grew, I was able to deepen my understanding of practical tourism marketing.
My previous work significantly contributed to the successful delivery of this lecture.
The core of this training was “practicality”.
Our goal was to impart practical marketing skills that participants could immediately apply in their professional roles after the training.
In particular, we emphasized methods for planning projects using data, and strategies for maximizing work efficiency through AI and automation tools.
Furthermore, I shared tools that I have personally developed and use, to provide significant practical assistance to the participants.
The lecture content started with an analysis of 2024 tourism marketing trends, and covered methods for identifying the latest tourism trends and evolving customer needs.
Following this, we covered digital marketing tool utilization, including tourism destination promotion strategies leveraging SNS and search advertising, and marketing techniques to generate online word-of-mouth.
We also discussed how to establish customized marketing strategies through tourist analysis, and shared insights on attracting tourists by region and age group.
If you are interested in the detailed lecture content related to tourism marketing,
please contact Marummo Research Institute.
<Other Recommended Lectures>
Gangwon Provincial Office Marketing Lecture (Local Government SNS Promotion Strategies through SNS Trends)
Digital Marketing Lecture (Gyeongbuk Tourism Enterprise Support Center)
