{"id":20774,"date":"2025-06-18T01:29:21","date_gmt":"2025-06-17T16:29:21","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/special-lecture-on-global-marketing-for-companies-participating-in-overseas-exhibitions-viva-tech-2025\/"},"modified":"2025-06-18T01:29:21","modified_gmt":"2025-06-17T16:29:21","slug":"exhibitions-viva-tech-2025","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/exhibitions-viva-tech-2025\/","title":{"rendered":"Special lecture on global marketing for companies participating in overseas exhibitions (VIVA Tech 2025)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Special lecture on global marketing for companies participating in overseas exhibitions (VIVA Tech 2025)<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/&#xAC15;&#xC758;&#xC0AC;&#xC9C4;-1024x768.jpeg\" alt=\"Special lecture on global marketing for companies participating in overseas exhibitions (VIVA Tech 2025)\" class=\"wp-image-14151\"\/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Hi, I&#8217;m Bo Kyung Kim, an instructor specializing in enterprise growth strategy.<\/p>\n\n<p>On April 28, 2025, we successfully held the \u201cOverseas Exhibition Competency Enhancement Training\u201d at D-Camp Seolleung Seminar Room in Seoul, Korea, with representatives from<br\/>, a K-Startup company participating in VIVA Tech 2025.<\/p>\n\n<p>The training was designed to help companies preparing for global exhibitions maximize their digital marketing capabilities to successfully enter<br\/>international markets.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Introducing the course&#8217;s main curriculum<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The course covered a wide range of topics, starting with building a target audience list using Google Maps, how to find<br\/>customers using email and LinkedIn, building an autosales system, geo-targeted marketing strategies using Facebook and Google Ads, and targeting specific companies and people using<br\/>and LinkedIn.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Build a targeted audience list with Google Maps<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Businesses first learned how to use Google Maps to pinpoint the best global target<br\/>customers for their products or services. In the process, the company was able to conduct<br\/>customer segmentation optimized for their products and services, which allowed them to create effective personalized marketing strategies.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Effective lead generation with email and LinkedIn<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>In this session, we presented specific<br\/>ways to leverage email marketing and the LinkedIn platform to generate leads. He shared practical strategies for companies to go beyond simple promotion to form long-term relationships with customers and maximize the value of their<br\/>.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Building a more efficient autosales system<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The subsequent session, Building an Autosales System, focused on how to build a system<br\/>that enables companies to efficiently manage<br\/>large customers and effectively promote their products and services through automated email marketing.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Geo-targeted marketing strategies with Facebook and Google Ads<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The session on geo-targeted marketing strategies with Facebook and Google Ads emphasized how to go beyond the generic<br\/>approach to advertising, and how geo-specific strategies and customer analytics can give your business a competitive edge.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Targeted advertising strategies for companies and people on LinkedIn<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Finally, we introduced strategies for using LinkedIn to target specific companies and contacts to better reach and promote to<br\/>targeted companies and contacts already identified<br\/>by setting up targeted ads to help companies maximize their marketing efficiency.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Participants are engaged and happy<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Despite the lengthy duration of the training, the participating company representatives were very engaged and enthusiastic, making it a very hands-on and action-oriented<br\/> We&#8217;ve answered a variety of questions from participants along with case studies <br\/>. In that way, it was not just knowledge acquisition, but training that could be applied in the field, and I got a lot of satisfaction <br\/>.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping up the article, strengthen your hands-on digital marketing strategy<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The training was successful in providing participants with a deeper understanding of digital marketing strategies and tools and methods that they can immediately utilize on the job at<br\/>.<\/p>\n\n<p>The training helped participants learn a variety of digital<br\/>marketing strategies, including the use of Google Maps, email marketing, LinkedIn lead generation, an automated<br\/>autosales system, Facebook and Google Ads, and LinkedIn targeted advertising strategies, to increase their confidence in entering international markets.<\/p>\n\n<p>We&#8217;ll be back with more practical, hands-on lessons to help your organization become more globally competitive.<br\/>A big thank you to all the company representatives who participated.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/KakaoTalk_Photo_2025-04-28-18-26-22-003-1024x768.jpeg\" alt=\"International trade shows\" class=\"wp-image-14152\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/KakaoTalk_Photo_2025-04-28-18-26-22-003-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/KakaoTalk_Photo_2025-04-28-18-26-22-003-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/KakaoTalk_Photo_2025-04-28-18-26-22-003-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/05\/KakaoTalk_Photo_2025-04-28-18-26-22-003.jpeg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">International trade shows<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Special lecture on global marketing for companies participating in overseas exhibitions (VIVA Tech 2025) Hi, I&#8217;m Bo Kyung Kim, an instructor specializing in enterprise growth strategy. On April 28, 2025, we successfully held the \u201cOverseas Exhibition Competency Enhancement Training\u201d at D-Camp Seolleung Seminar Room in Seoul, Korea, with representatives from, a K-Startup company participating in [&hellip;]<\/p>\n","protected":false},"author":518,"featured_media":20592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-20774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/20774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/518"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=20774"}],"version-history":[{"count":2,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/20774\/revisions"}],"predecessor-version":[{"id":20776,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/20774\/revisions\/20776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20592"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=20774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=20774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=20774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}