{"id":31167,"date":"2025-07-22T11:49:06","date_gmt":"2025-07-22T02:49:06","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/geo-generative-engine-optimization-capacity-building-training\/"},"modified":"2025-07-22T11:50:15","modified_gmt":"2025-07-22T02:50:15","slug":"geo-generative-engine-optimization-capacity-building-training","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/geo-generative-engine-optimization-capacity-building-training\/","title":{"rendered":"GEO (Generative Engine Optimization) Capacity Building Training"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-1024x577.jpg\" alt=\"2025, GEO (Generative Engine Optimization) Capacity Building Training (1)\" class=\"wp-image-31162\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-1024x577.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-300x169.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-768x432.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-1536x865.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/1-2048x1153.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">2025, GEO (Generative Engine Optimization) Capacity Building Training (1)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>2025, GEO (Generative Engine Optimization) Capacity Building Training<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8211; Lecture Title: 2025 GEO Capacity Building Training<br\/>&#8211; Host Organization: Chunui Technopark<br\/>&#8211; Instructor: Kim Bo-kyung<br\/>&#8211; Lecture Date: July 22, 2025<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/blockquote>\n\n<p>Today, I&#8217;d like to share the key contents of the \u201cGEO Capacity Building Training\u201d held at Chunui Technopark on July 22nd,<br\/>and organize my lecture into a portfolio format, focusing on its flow and practical case studies.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>The Landscape of Search is Shifting towards GEO.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>GEO (Generative Engine Optimization) is a new SEO strategy that optimizes how content is exposed on generative AI-based search engines like Google, GPT, and Perplexity.<br\/><br\/>While traditional SEO was keyword-centric, GEO is based on the following:<br\/><br\/>&#8211; <strong>Structured content that AI can recognize (LMFTS, Schema, etc.)<\/strong><br\/>&#8211; <strong>Content design that GPT can leverage for recommended results<\/strong><br\/>&#8211; <strong>Building an automated data collection and posting system<\/strong><br\/><br\/>In this lecture, I demonstrated to participants in real-time how AI exposes content by directly entering search queries,<br\/>and even showed the results produced by the automation system.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/2-1024x768.jpeg\" alt=\"2025, GEO (Generative Engine Optimization) Capacity Building Training (2)\" class=\"wp-image-31164\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/2-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/2-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/2-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/2.jpeg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">2025, GEO (Generative Engine Optimization) Capacity Building Training (2)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Vibrant, Case-Oriented Training<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>During this training, I demonstrated a real-time case study of a company&#8217;s shopping mall.<br\/>By directly searching for specific keywords, I showed how content was designed to be exposed on GPT-based search engines with just one keyword,<br\/>and shared the actual results achieved.<br\/><br\/>&#8211; 30x increase in visitors over 6 months<br\/>&#8211; Approximately 4 million won worth of monthly traffic inflow without ad spending<br\/>&#8211; Actual revenue contribution through increased website conversion rates<br\/><br\/>This is not just theory, but a practical case study that I personally built and operated.<br\/>GEO is a highly practical strategy for startups or one-person businesses with limited capital, as it \u201cgenerates traffic without advertising\u201d.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Demonstrated Global Trending Content Automation.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The most well-received part of this lecture was the demonstration of the \u201cGPT automated content system\u201d.<br\/>The main points were as follows:<br\/><br\/>&#8211; The principle of GPT crawling top-ranked Google pages<br\/>&#8211; Automatic generation of headlines and body text based on context<br\/>&#8211; Automatic image generation + automatic upload<br\/>&#8211; Ability to generate one post every 6 minutes on average<br\/>&#8211; Fully automated content publishing using Make + Airtable<br\/><br\/>Programmatic SEO systems like these are already being actively adopted by many companies in Korea.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Recommended for these Individuals:<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Business owners who want to increase their website visitors without ads.<br\/>Marketers who want to establish a top search ranking strategy in the era of generative AI.<br\/>Marketing professionals tired of repetitive content production.<br\/>Aspiring entrepreneurs who want to build a revenue-generating blog based on GEO.<br\/><br\/>If any of the above applies to you,<br\/>please contact Mareumo Research Institute (m3company).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025, GEO (Generative Engine Optimization) Capacity Building Training Today, I&#8217;d like to share the key contents of the \u201cGEO Capacity Building Training\u201d held at Chunui Technopark on July 22nd,and organize my lecture into a portfolio format, focusing on its flow and practical case studies. The Landscape of Search is Shifting towards GEO. GEO (Generative Engine [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":31163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31167"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31167\/revisions"}],"predecessor-version":[{"id":31168,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31167\/revisions\/31168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/31163"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}