{"id":31169,"date":"2025-07-06T14:45:42","date_gmt":"2025-07-06T05:45:42","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/introducing-geo-generative-engine-optimization-training\/"},"modified":"2026-03-01T08:43:42","modified_gmt":"2026-02-28T23:43:42","slug":"introducing-geo-generative-engine-optimization-training","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/introducing-geo-generative-engine-optimization-training\/","title":{"rendered":"Introducing GEO (Generative Engine Optimization) Training"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-1024x768.jpg\" alt=\"Introducing GEO (Generative Engine Optimization) Training\" class=\"wp-image-31059\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-1536x1152.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6012-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Introducing GEO (Generative Engine Optimization) Training<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Introducing GEO (Generative Engine Optimization) Training<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>AI Search Optimization and SEO: Now is the Time for Integrated Learning<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The <a href=\"https:\/\/marketingmm.co.kr\/news\/3-seo-school\/\">3rd SEO School<\/a>, held yesterday, featured a curriculum that integrated AI Search Optimization (AIEO, AI Engine Optimization) and SEO (Search Engine Optimization), which are currently receiving the most attention in the marketing industry.<br\/><br\/>Beyond traditional Search Engine Optimization (SEO),<br\/>the time has come to consider how to gain exposure on AI-based search engines like ChatGPT, Google Gemini, and Perplexity.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>AI Search: Still Early, but not to be Ignored<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>In this training, we analyzed various global data.<br\/>While most searches are still conducted through traditional search engines like Google and Naver,<br\/>it is clear that AI search is gradually expanding its share.<br\/><br\/>In particular, we confirmed through concrete data that the market previously dominated by traditional search marketing will partially shift to AI search in the future.<\/p>\n\n<p>Amidst these changes, we introduced the latest global trend, GEO (Generative Engine Optimization) strategy, to our participants and proposed practical ways to apply it to the Korean market.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Practical, LIVE Lecture, not just Theory<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This lecture didn&#8217;t just explain concepts with PPT slides.<br\/>We demonstrated the process of directly asking questions to GPT during the training and real-time verification of how our optimized content is reflected in AI search results.<br\/><br\/>Because we vividly revealed the entire process, including the principles behind exposure in search results and how AI cites content, participants were deeply engaged.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-1024x768.jpg\" alt=\"Introducing GEO (Generative Engine Optimization) Training\" class=\"wp-image-31061\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-1536x1152.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/07\/IMG_6011-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Introducing GEO (Generative Engine Optimization) Training<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>GEO (Generative Engine Optimization), Integrated SEO Curriculum<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>1) Understanding AI Search Trends<\/strong><br\/>Analysis of the latest search optimization concepts like AEO, GEO, AIEO, and global search engine trends<br\/><br\/><strong>2) AI Search Optimization Strategies by Platform<\/strong><br\/>Practical exercises on optimization guides for major AI platforms such as ChatGPT, Gemini, and Jenspark<br\/><br\/><strong>3) EEAT-Based Content Creation Methods<\/strong><br\/>Structuring AI-friendly content based on Experience, Expertise, Authoritativeness, and Trustworthiness<br\/><br\/><strong>4) Answer Engine Content Design Methods<\/strong><br\/>Optimizing search citations with Q&amp;A format and schema markup<br\/><br\/><strong>5) Understanding Generative SEO<\/strong><br\/>Practical exercises on natural language-based content production and optimization for the generative search era<br\/><br\/><strong>6) Building Brand Authority<\/strong><br\/>Strategies for securing authority so that the brand is included in AI training data<br\/><br\/><strong>7) Parasite SEO and Community SEO Strategies<\/strong><br\/>Methods for achieving quick search exposure through external platforms and communities<br\/><br\/><strong>8) Understanding the V4 Strategy<\/strong><br\/>Understanding the Volume, Velocity, Variety, and Veracity of data is key to understanding AI.<br\/><br\/><strong>&lt;Recommended Reading&gt;<\/strong><br\/><a href=\"https:\/\/shellypalmer.com\/2025\/06\/the-aeo-tactical-playbook-machine-readable-websites-answer-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">The AEO Tactical Playbook: Machine-Readable Websites &amp; Answer Engine Optimization<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7347496938491023360?collapsed=1\" height=\"695\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded Updates\"><\/iframe>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing GEO (Generative Engine Optimization) Training AI Search Optimization and SEO: Now is the Time for Integrated Learning The 3rd SEO School, held yesterday, featured a curriculum that integrated AI Search Optimization (AIEO, AI Engine Optimization) and SEO (Search Engine Optimization), which are currently receiving the most attention in the marketing industry. Beyond traditional Search [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":31060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31169"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31169\/revisions"}],"predecessor-version":[{"id":31170,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31169\/revisions\/31170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/31060"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}