{"id":31319,"date":"2024-01-31T18:17:52","date_gmt":"2024-01-31T09:17:52","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/dongguk-university-overseas-expansion-support-program-b2b-digital-marketing-for-startups\/"},"modified":"2025-07-22T18:26:58","modified_gmt":"2025-07-22T09:26:58","slug":"dongguk-university-overseas-expansion-support-program-b2b-digital-marketing-for-startups","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/dongguk-university-overseas-expansion-support-program-b2b-digital-marketing-for-startups\/","title":{"rendered":"Dongguk University Overseas Expansion Support Program (B2b Digital Marketing for Startups)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/&#xC2A4;&#xD06C;&#xB9B0;&#xC0F7;-2024-01-30-&#xC624;&#xD6C4;-3.11.39-1024x573.png\" alt=\"Dongguk University Overseas Expansion Support Program\" class=\"wp-image-13316\"\/><figcaption class=\"wp-element-caption\">Dongguk University Overseas Expansion Support Program<\/figcaption><\/figure>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>What Topics Were Covered in the Overseas Expansion Support Program?<\/strong><\/h2>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This program was made possible by the strong initiative of the <a href=\"https:\/\/www.dongguk.edu\" data-type=\"link\" data-id=\"https:\/\/www.dongguk.edu\" rel=\"noopener\">Dongguk University<\/a> Overseas Expansion Support Program manager, who had a strong need for an \u201cOverseas Expansion Support Program\u201d.<br\/>Before the program, they detailed the challenges current companies are facing via phone.<br\/>Considering the still-lacking understanding of digital marketing, I was asked if I could deliver a lecture compressing only the concentrated \u201cessence\u201d into about an hour.<br\/><br\/>Actually, since I focus on data and technology-based marketing, it might feel a bit difficult for those who are new to digital marketing.<br\/>However, at its core, at a time like now, when the development of \u201cbig data\u201d and \u201cartificial intelligence\u201d is rapidly unfolding, I thought it was also important to convey the essence of marketing strategies utilizing technology.<br\/>Therefore, I selected only the content deemed truly important from the curriculum that previously took 2-3 hours and conducted the program.<br\/><br\/>The content highlighted in the lecture was thoroughly selected based on past cases.<br\/>Fortunately, since I had many previous experiences lecturing on marketing for startups and SMEs, I selected only the parts that received the best response from the curriculum conducted at <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ec%bd%94%ed%8a%b8%eb%9d%bc-%ea%b5%90%ec%9c%a1-%ec%b6%a9%eb%b6%81-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%81%b4%eb%9f%bd\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/%ec%bd%94%ed%8a%b8%eb%9d%bc-%ea%b5%90%ec%9c%a1-%ec%b6%a9%eb%b6%81-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%81%b4%eb%9f%bd\/\">KOTRA training<\/a> and <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ed%95%b4%ec%99%b8-b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b5%90%ec%9c%a1\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/%ed%95%b4%ec%99%b8-b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b5%90%ec%9c%a1\/\">Gyeonggi FTA Trade Promotion Center Marketing Training<\/a>.<br\/><br\/><strong>* <\/strong>If you are curious about the curriculum for this program, please refer to the content below.<\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/&#xC2A4;&#xD0C0;&#xD2B8;&#xC5C5;&#xC744;-&#xC704;&#xD55C;-B2B-&#xB514;&#xC9C0;&#xD138;-&#xB9C8;&#xCF00;&#xD305;-&#xAD50;&#xC721;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"PDF embed\"><\/object><a href=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/&#xC2A4;&#xD0C0;&#xD2B8;&#xC5C5;&#xC744;-&#xC704;&#xD55C;-B2B-&#xB514;&#xC9C0;&#xD138;-&#xB9C8;&#xCF00;&#xD305;-&#xAD50;&#xC721;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\">Download Course Curriculum<\/a><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>An Intensive Program that Delivered both \u201cInsights\u201d and \u201cApplication Cases\u201d within an Hour<\/strong><\/h2>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This program was not a lecture for a large audience but a core training session for CEOs who are actively operating businesses.<br\/>Therefore, after explaining practical know-how, I introduced real-world cases that could be applied to businesses.<br\/>Thanks to the program manager&#8217;s appropriate questions and feedback, which ensured a smooth flow between theoretical education and case studies, I was able to conduct a quite dynamic program.<br\/><br\/>Thanks to the excellent feedback from the program manager and CEOs who participated in this training, it was a very rewarding lecture.<br\/><strong>* If you need an educational program related to B2B digital marketing, please contact Marummo Research Institute.<\/strong><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"244\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/IMG_9706-1-1024x244.jpg\" alt=\"Dongguk University Overseas Expansion Support Program Recap\" class=\"wp-image-13319\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/IMG_9706-1-1024x244.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/IMG_9706-1-300x71.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/IMG_9706-1-768x183.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/IMG_9706-1.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Dongguk University Overseas Expansion Support Program Recap<\/figcaption><\/figure>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-1024x665.png\" alt=\"Dongguk University Overseas Expansion Support Program On-site Sketch\" class=\"wp-image-13320\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-1024x665.png 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-300x195.png 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-768x499.png 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-1536x998.png 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/01\/1234-1-2048x1330.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Dongguk University Overseas Expansion Support Program On-site Sketch<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What Topics Were Covered in the Overseas Expansion Support Program? This program was made possible by the strong initiative of the Dongguk University Overseas Expansion Support Program manager, who had a strong need for an \u201cOverseas Expansion Support Program\u201d.Before the program, they detailed the challenges current companies are facing via phone.Considering the still-lacking understanding of [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31319"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31319\/revisions"}],"predecessor-version":[{"id":31324,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31319\/revisions\/31324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20499"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}