{"id":31329,"date":"2023-12-17T16:03:54","date_gmt":"2023-12-17T07:03:54","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/crm-big-data-marketing-education-korea-association-of-industrial-intelligence\/"},"modified":"2025-07-22T18:31:14","modified_gmt":"2025-07-22T09:31:14","slug":"crm-big-data-marketing-education-korea-association-of-industrial-intelligence","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/crm-big-data-marketing-education-korea-association-of-industrial-intelligence\/","title":{"rendered":"CRM & Big Data Marketing Education (Korea Association of Industrial Intelligence)"},"content":{"rendered":"\n
\"CRM
CRM and Big Data Marketing Education (Korea Association of Industrial Intelligence)<\/figcaption><\/figure>\n\n
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Why is CRM & Big Data Marketing Education Necessary?<\/strong><\/h2>\n\n
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Currently, many companies are building CRM marketing infrastructure through big data marketing education or consulting.The reason is simple. It’s cheaper to encourage existing customers to make repeat purchases than to acquire new ones. In fact, examples of \u201cPareto’s Principle\u201d, which states that 20% of the whole achieves 80%, are very diverse, as shown below.1. When 20% of the people you call account for 80% of your total call time.2. When 80% of the clothes you frequently wear make up only 20% of the clothes in your closet.3. When 20% of drivers account for about 80% of all traffic violations.4. When 20% of criminals commit 80% of crimes.5. When 80% of results are achieved during 20% of the work time when concentration is high.6. When 20% of athletes take 80% of the total prize money.7. When 20% of internet users produce 80% of high-quality information.However, it’s important to note that \u201cPareto’s Principle\u201d also applies to corporate revenue.This means that 20% of existing customers generate 80% of total sales.Therefore, you can understand why many companies implement \u201cmembership programs\u201d or \u201cCRM marketing\u201d for existing customers within the same context.<\/p>\n\n

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\"Pareto's
Pareto’s Principle also applies to corporate revenue.<\/figcaption><\/figure>\n\n
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In a Rapidly Changing 2024, What Kind of Marketing is Needed?<\/strong><\/h2>\n\n
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I believe that in 2024, the importance of \u201cOrganic Traffic\u201d (referring to users genuinely interested in our products) and \u201cCRM marketing\u201d (which can encourage customer repurchases) will increase.CRM marketing has already been rapidly expanding for about three years, across both B2B and B2C sectors. In 2024, due to the prolonged economic downturn, most companies are reducing their reliance on paid advertising, which naturally leads to an increased demand for organic marketing, such as Google SEO. In fact, at the recent Google SEO lecture<\/a> I conducted, many marketers attended, allowing me to gauge the market’s need for organic traffic. The lecture I recently conducted at the Korea Association of Industrial Intelligence<\/a> followed the curriculum below.It concisely summarized the marketing trends of the last 10 years, from exposure-based marketing to the currently popular big data-based marketing, in a very easy-to-understand way, which led to many positive reviews.1. Overview2. How are the marketing trends of \u201c2023\u201d and \u201c2024\u201d evolving?3. 5 Secrets Ad Agency Employees Never Tell Clients4. What is the most effective marketing in exposure-centric marketing?5. The trend in marketing is shifting from \u201cexposure\u201d to \u201ccustomer relationships\u201d.6. How does customer data become profitable?7. What should you prepare to build a data-centric marketing infrastructure?8. You only need to know 3 types of data that can be used in marketing.9. Preview of \u201cMarketing Technologies\u201d to trend in 202410. What are some data-driven marketing strategies that can be used in practice?11. A new trend to watch out for! \u201cCustomer Data Platform (CDP)\u201d12. How will \u201cB2B Marketing\u201d and \u201cB2B Sales\u201d evolve in 2024? <\/p>\n\n

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Introducing the Recently Held <2023 Seongnam Digital Transformation Academy> and its \u201cInnovative Growth Strategy Course for Businesses through Digital Facilitation\u201d.<\/strong><\/h2>\n\n
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\"2023
2023 Seongnam Digital Transformation Academy<\/figcaption><\/figure>\n\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Why is CRM & Big Data Marketing Education Necessary? Currently, many companies are building CRM marketing infrastructure through big data marketing education or consulting.The reason is simple. It’s cheaper to encourage existing customers to make repeat purchases than to acquire new ones. In fact, examples of \u201cPareto’s Principle\u201d, which states that 20% of the whole […]<\/p>\n","protected":false},"author":459,"featured_media":20391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31329"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31329\/revisions"}],"predecessor-version":[{"id":31334,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31329\/revisions\/31334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20391"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}