{"id":31335,"date":"2023-12-10T15:59:15","date_gmt":"2023-12-10T06:59:15","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/startup-lecture-sme-technology-and-information-promotion-agency-valueup-program-marketing-special-lecture\/"},"modified":"2025-07-22T18:34:45","modified_gmt":"2025-07-22T09:34:45","slug":"startup-lecture-sme-technology-and-information-promotion-agency-valueup-program-marketing-special-lecture","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/startup-lecture-sme-technology-and-information-promotion-agency-valueup-program-marketing-special-lecture\/","title":{"rendered":"Startup Lecture &#8211; SME Technology and Information Promotion Agency ValueUP Program Marketing Special Lecture"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-1024x768.jpg\" alt=\"Startup Lecture - SME Technology and Information Promotion Agency ValueUP Program Marketing Special Lecture\" class=\"wp-image-11360\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-1536x1152.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/2222-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Startup Lecture &#8211; SME Technology and Information Promotion Agency ValueUP Program Marketing Special Lecture<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>in this Startup Lecture,<\/strong> <strong>which Can Attract Customers with Zero Advertising Costs.<\/strong><br\/>\u201c<strong>Inbound Marketing<\/strong>\u201d I Introduced.<\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This time, I&#8217;d like to introduce news about the startup lecture from the \u201cValueUP Program\u201d conducted by the <a href=\"https:\/\/www.tipa.or.kr\/\" data-type=\"link\" data-id=\"https:\/\/www.tipa.or.kr\/\" rel=\"noopener\">SME Technology and Information Promotion Agency<\/a>.<br\/>These days, it&#8217;s difficult for startups to secure new funding, so most companies are reducing their marketing budgets.<br\/><br\/>However, for a startup entering a new market and needing to overcome the &#8216;valley of death,&#8217; reducing marketing expenses carries significant risk. <br\/>Therefore, it&#8217;s essential to create another growth engine to compensate for the reduced marketing budget.<br\/>I believe the answer to this lies in content marketing.<br\/><br\/>Starting this year, through various external training like <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b5%ac%ea%b8%80-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/%EA%B5%AC%EA%B8%80-seo\/\">Google SEO lectures<\/a>, I&#8217;ve emphasized the importance of \u201cinbound marketing\u201d, where customers proactively seek you out.<br\/>And, through external activities such as the <a href=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/%EA%B5%AC%EA%B8%80seo-%EC%BB%A4%EB%AE%A4%EB%8B%88%ED%8B%B0\/\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/%EA%B5%AC%EA%B8%80seo-%EC%BB%A4%EB%AE%A4%EB%8B%88%ED%8B%B0\/\">Google SEO community<\/a>, I&#8217;ve learned various methods to acquire customers with zero advertising costs and am sharing this know-how with business owners.<br\/><br\/>This startup lecture introduced how to build the most efficient \u201cinbound marketing\u201d infrastructure among existing marketing methods for numerous business owners who need to pioneer the increasingly challenging startup market.<br\/>If you need various training related to B2B marketing, please contact Marmo Research Institute.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-1024x768.jpg\" alt=\"Startup Lecture - SME Technology and Information Promotion Agency ValueUP Program Marketing Special Lecture\" class=\"wp-image-11364\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-1536x1152.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/12\/1111-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Startup Lecture &#8211; SME Technology and Information Promotion Agency ValueUP Program Marketing Special Lecture<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>in this Startup Lecture, which Can Attract Customers with Zero Advertising Costs.\u201cInbound Marketing\u201d I Introduced. This time, I&#8217;d like to introduce news about the startup lecture from the \u201cValueUP Program\u201d conducted by the SME Technology and Information Promotion Agency.These days, it&#8217;s difficult for startups to secure new funding, so most companies are reducing their marketing [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31335"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31335\/revisions"}],"predecessor-version":[{"id":31341,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31335\/revisions\/31341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20389"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}