{"id":31387,"date":"2023-10-11T13:52:30","date_gmt":"2023-10-11T04:52:30","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/delivered-the-2023-mice-performance-marketing-course\/"},"modified":"2025-07-22T18:45:39","modified_gmt":"2025-07-22T09:45:39","slug":"delivered-the-2023-mice-performance-marketing-course","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/delivered-the-2023-mice-performance-marketing-course\/","title":{"rendered":"Delivered the 2023 MICE Performance Marketing Course."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/10\/2&#xC77C;&#xCC28;_&#xC800;&#xB141;&#xBC18;3-1024x768.jpg\" alt=\"2023 MICE Performance Marketing Course\" class=\"wp-image-10945\"\/><figcaption class=\"wp-element-caption\">2023 MICE Performance Marketing Course<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Table of Contents<\/strong><\/h2><nav><div><div class=\"\"><a href=\"#%ED%95%9C%EA%B5%ADmice%ED%98%91%ED%9A%8C-2023-mice-%ED%8D%BC%ED%8F%AC%EB%A8%BC%EC%8A%A4-%EB%A7%88%EC%BC%80%ED%8C%85-%EA%B0%95%EC%9D%98%EB%A5%BC-%EC%A7%84%ED%96%89%ED%95%98%EC%98%80%EC%8A%B5%EB%8B%88%EB%8B%A4\">[Korea MICE Association] Delivered the 2023 MICE Performance Marketing Course.<\/a><\/div><div class=\"\"><a href=\"#%EC%9D%B4%EB%A1%A0%EA%B3%BC-%EC%8B%A4%EC%8A%B5%EC%9D%84-%EA%B2%B8%EB%B9%84%ED%95%98%EC%97%AC-%EC%A4%80%EB%B9%84-%ED%95%A0-%EC%88%98-%EC%9E%88%EC%97%88%EB%8D%98-%EA%B5%90%EC%9C%A1\">A course prepared with both theory and practical application.<\/a><\/div><div class=\"\"><a href=\"#%EC%9D%B4%EB%B2%88-%EA%B5%90%EC%9C%A1%EC%97%90%EC%84%9C-%EB%8B%A4%EB%A3%A8%EC%97%88%EB%8D%98-%EB%82%B4%EC%9A%A9%EB%93%A4%EC%97%90-%EB%8C%80%ED%95%B4-%EC%86%8C%EA%B0%9C%ED%95%A9%EB%8B%88%EB%8B%A4\">Here&#8217;s an introduction to the content covered in this course.<\/a><\/div><\/div><\/nav><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xD55C;&#xAD6D;mice&#xD611;&#xD68C;-2023-mice-&#xD37C;&#xD3EC;&#xBA3C;&#xC2A4;-&#xB9C8;&#xCF00;&#xD305;-&#xAC15;&#xC758;&#xB97C;-&#xC9C4;&#xD589;&#xD558;&#xC600;&#xC2B5;&#xB2C8;&#xB2E4;\"><strong>[Korea MICE Association] Delivered the 2023 MICE Performance Marketing Course.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>On October 4th and 6th, after the Chuseok holiday, I delivered the \u201c2023 MICE Performance Marketing Course\u201d over two days.<br\/>This course, organized by &lt;Korea MICE Association&gt;, allowed for thorough preparation due to ample lead time.<br\/><br\/>The MICE industry has undergone significant changes.<br\/>Previously, most events were held on-site, but due to restrictions on offline events during the COVID-19 pandemic,<br\/>many events were replaced by online conferences or conducted as hybrid events combining online and offline formats.<br\/>Consequently, the demand for digital marketing has steadily grown in both the MICE and PCO fields.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xC774;&#xB860;&#xACFC;-&#xC2E4;&#xC2B5;&#xC744;-&#xACB8;&#xBE44;&#xD558;&#xC5EC;-&#xC900;&#xBE44;-&#xD560;-&#xC218;-&#xC788;&#xC5C8;&#xB358;-&#xAD50;&#xC721;\"><strong>A Course Prepared with both Theory and Practical Application.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>A key feature of this course was the opportunity to experience both theory and practical application.<br\/>The limitation of training conducted for a general audience is the lack of practical exercises that can be applied to real-world tasks.<br\/>Corporate lectures for practitioners are designed from the outset to improve practical skills, allowing for immediate real-world improvements after consultation.<br\/><br\/>However, institutional lectures often focus on delivering insights, making it challenging to apply what&#8217;s learned directly to practical work.<br\/>This course, however, focused on insights into <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b5%ac%ea%b8%80-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/&#xAD6C;&#xAE00;-seo\/\">Google SEO<\/a> and <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b5%ac%ea%b8%80-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/&#xAD6C;&#xAE00;-seo\/\">Naver Blog Marketing<\/a> on the first day,<br\/>and on the second day, the training centered on <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ec%b4%88%eb%b3%b4%ec%9e%90-%ec%9c%a0%ed%8a%9c%eb%b8%8c-%ea%b5%90%ec%9c%a1\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/&#xCD08;&#xBCF4;&#xC790;-&#xC720;&#xD29C;&#xBE0C;-&#xAD50;&#xC721;\/\">Google Ads training<\/a> for practical application, thus providing a curriculum that allowed participants to experience both theory and real-world practice.<br\/><br\/>For SEO, practical application is limited if you don&#8217;t have an active Naver blog or WordPress site.<br\/>However, since anyone can easily create a Google Ads account, we enhanced practical understanding by adding a curriculum that involved actually setting up YouTube and search ads.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xC774;&#xBC88;-&#xAD50;&#xC721;&#xC5D0;&#xC11C;-&#xB2E4;&#xB8E8;&#xC5C8;&#xB358;-&#xB0B4;&#xC6A9;&#xB4E4;&#xC5D0;-&#xB300;&#xD574;-&#xC18C;&#xAC1C;&#xD569;&#xB2C8;&#xB2E4;\"><strong>Here&#8217;s an Introduction to the Content Covered in this Course.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/10\/2&#xC77C;&#xCC28;_&#xC800;&#xB141;&#xBC18;2-1024x768.jpg\" alt=\"Performance Marketing Training\" class=\"wp-image-10946\"\/><figcaption class=\"wp-element-caption\">Performance Marketing Training<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This course, while sharing the same curriculum, had separate tracks prepared for &lt;incumbent workers&gt; and &lt;job seekers&gt;.<br\/>Accordingly, the training was delivered separately, focusing on practical know-how for professionals and job search\/pre-learning strategies for job seekers.<br\/>Fortunately, since the participants were somewhat divided, there were no major difficulties in conducting the training.<br\/>It seemed that those who were concurrently working in the field were more actively engaged in the overall atmosphere.<br\/><br\/>If you are curious about the curriculum of this course, please refer to the attached document below.<br\/>Training related to the MICE Association is regularly updated on the <a href=\"https:\/\/www.e-micekorea.or.kr\/main\/\" data-type=\"link\" data-id=\"https:\/\/www.e-micekorea.or.kr\/main\/\" rel=\"noopener\">Korea MICE Association website<\/a>, so interested individuals should check periodically.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/10\/2023-MICE-&#xD37C;&#xD3EC;&#xBA3C;&#xC2A4;-&#xB9C8;&#xCF00;&#xD305;-&#xAC15;&#xC758;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 2023 MICE \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uac15\uc758 \ucee4\ub9ac\ud058\ub7fc.\"><\/object><a id=\"wp-block-file--media-4f7cc559-0c18-4530-8a4a-e92be87b254c\" href=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/10\/2023-MICE-&#xD37C;&#xD3EC;&#xBA3C;&#xC2A4;-&#xB9C8;&#xCF00;&#xD305;-&#xAC15;&#xC758;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;.pdf\">2023 MICE Performance Marketing Course Curriculum<\/a><a href=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/10\/2023-MICE-&#xD37C;&#xD3EC;&#xBA3C;&#xC2A4;-&#xB9C8;&#xCF00;&#xD305;-&#xAC15;&#xC758;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-4f7cc559-0c18-4530-8a4a-e92be87b254c\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>[Korea MICE Association] Delivered the 2023 MICE Performance Marketing Course. On October 4th and 6th, after the Chuseok holiday, I delivered the \u201c2023 MICE Performance Marketing Course\u201d over two days.This course, organized by &lt;Korea MICE Association&gt;, allowed for thorough preparation due to ample lead time. The MICE industry has undergone significant changes.Previously, most events were [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31387"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31387\/revisions"}],"predecessor-version":[{"id":31392,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31387\/revisions\/31392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20363"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}