{"id":31401,"date":"2023-09-08T21:49:45","date_gmt":"2023-09-08T12:49:45","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/abm-marketing-practical-training-autodesk-partner\/"},"modified":"2025-07-22T18:47:47","modified_gmt":"2025-07-22T09:47:47","slug":"abm-marketing-practical-training-autodesk-partner","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/abm-marketing-practical-training-autodesk-partner\/","title":{"rendered":"ABM Marketing Practical Training (Autodesk Partner)"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Table of Contents<\/strong><\/h2><nav><div><div class=\"\"><a href=\"#b-2-b-%EB%A7%88%EC%BC%80%ED%8C%85%EC%97%90%EC%84%9C-abm-account-based-marketing-%EC%9D%B4-%ED%95%84%EC%9A%94%ED%95%9C-%EC%9D%B4%EC%9C%A0\">Why ABM (Account-Based Marketing) is essential in B2B marketing<\/a><\/div><div class=\"\"><a href=\"#abm-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%84-%EB%94%94%EC%A7%80%ED%84%B8%EB%A1%9C-%ED%95%A0-%EC%88%98-%EC%9E%88%EB%8A%94-%EB%B0%A9%EB%B2%95%EC%9D%B4-%EC%9E%88%EC%9D%84%EA%B9%8C\">Is there a way to do ABM marketing digitally?<\/a><\/div><div class=\"\"><a href=\"#%EC%9D%B4%EB%A1%A0%EC%9D%80-%EB%AC%BC%EB%A1%A0-%EB%94%94%ED%85%8C%EC%9D%BC%ED%95%9C-%EC%8B%A4%EC%A0%84%EB%85%B8%ED%95%98%EC%9A%B0%EA%B9%8C%EC%A7%80-%EB%AA%A8%EB%91%90-%EA%B3%B5%EC%9C%A0%ED%96%88%EB%8D%98-%EA%B5%90%EC%9C%A1\">Training that shared both theory and detailed practical know-how<\/a><\/div><div class=\"\"><a href=\"#%EC%B2%98%EC%9D%8C-%EB%94%94%EC%A7%80%ED%84%B8-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%84-%EC%8B%9C%EB%8F%84%ED%95%98%EB%8A%94-b-2-b-%EA%B8%B0%EC%97%85%EB%93%A4%EC%9D%98-%EC%8B%A4%EC%88%98\">Mistakes B2B companies make when first attempting digital marketing<\/a><div><div class=\"\"><a href=\"#abm-%EB%A7%88%EC%BC%80%ED%8C%85%EA%B3%BC-%EA%B4%80%EB%A0%A8%ED%95%98%EC%97%AC-%ED%95%A8%EA%BB%98-%EC%9D%BD%EC%9C%BC%EB%A9%B4-%EC%A2%8B%EC%9D%80-%EA%B8%80%EB%93%A4%EC%9D%84-%EC%86%8C%EA%B0%9C%ED%95%A9%EB%8B%88%EB%8B%A4\">Here are some recommended articles related to ABM marketing.<\/a><\/div><\/div><\/div><\/div><\/nav><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/&#xC0AC;&#xC9C4;1-1024x576.jpg\" alt=\"ABM Marketing Practical Training (Autodesk Partner)\" class=\"wp-image-10871\"\/><figcaption class=\"wp-element-caption\">ABM Marketing Practical Training (Autodesk Partner)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"b-2-b-&#xB9C8;&#xCF00;&#xD305;&#xC5D0;&#xC11C;-abm-account-based-marketing-&#xC774;-&#xD544;&#xC694;&#xD55C;-&#xC774;&#xC720;\"><strong>Why ABM (Account-Based Marketing) is Essential in B2b Marketing<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>ABM (Account-Based Marketing) is an essential area in B2B marketing.<br\/>What if you don&#8217;t use ABM-based marketing? You&#8217;d have to market to a broad target audience and then filter through the collected customers to identify your true customers.<br\/>Since B2B marketing encompasses various fields, this method might be somewhat effective for products or services with a relatively broad target audience.<br\/>However, for the Autodesk partners I trained this time, their business focuses on a highly specialized market: CAD (Computer-Aided Design) software.<br\/>Therefore, approaching it with ABM marketing can be much more effective than general marketing. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/&#xC2A4;&#xD06C;&#xB9B0;&#xC0F7;-2023-09-08-&#xC624;&#xD6C4;-9.00.40-1024x488.png\" alt=\"ABM Marketing Structure Summary\" class=\"wp-image-10873\"\/><figcaption class=\"wp-element-caption\">ABM Marketing Structure Summary<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"abm-&#xB9C8;&#xCF00;&#xD305;&#xC744;-&#xB514;&#xC9C0;&#xD138;&#xB85C;-&#xD560;-&#xC218;-&#xC788;&#xB294;-&#xBC29;&#xBC95;&#xC774;-&#xC788;&#xC744;&#xAE4C;\"><strong>Is there a Way to Do ABM Marketing Digitally?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The core of this marketing training was to introduce various ways to implement ABM marketing digitally.<br\/>There are two perspectives for ABM marketing. One is understanding it from a CRM perspective, and the other is understanding it from a targeting concept. <br\/>If you understand ABM marketing centered on CRM, it leads to <a href=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/crm-automation\/\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/crm-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized marketing<\/a> focused on customer segmentation.<br\/>And if you approach ABM marketing based on targeting, it&#8217;s difficult to expand beyond marketing tools like \u201cLinkedIn\u201d or \u201cSales Navigator\u201d.  <br\/><br\/>ABM marketing cannot only be implemented through CRM tools or LinkedIn.<br\/>While ABM marketing can be implemented with CRM software or LinkedIn, this is only a part of the overall ABM marketing perspective.<br\/>I believe that to properly understand ABM marketing, you need to understand the four-stage structure below: monitoring, CMS, targeting strategy, and CRM with marketing automation.<br\/>Even with just a targeting strategy, you can conduct ABM marketing to some extent, but for sustained growth, it&#8217;s best to utilize all four strategies introduced in the image below.<br\/>The CRM introduced in this lecture covered methods that can be implemented with <a href=\"https:\/\/hubspot.marketingmm.co.kr\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\" rel=\"noreferrer noopener\">HubSpot<\/a>, which has high global recognition. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/&#xC2A4;&#xD06C;&#xB9B0;&#xC0F7;-2023-09-08-&#xC624;&#xD6C4;-9.08.49-1024x503.png\" alt=\"4-Stage Strategy for Successful ABM Marketing\" class=\"wp-image-10875\"\/><figcaption class=\"wp-element-caption\">4-Stage Strategy for Successful ABM Marketing<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xC774;&#xB860;&#xC740;-&#xBB3C;&#xB860;-&#xB514;&#xD14C;&#xC77C;&#xD55C;-&#xC2E4;&#xC804;&#xB178;&#xD558;&#xC6B0;&#xAE4C;&#xC9C0;-&#xBAA8;&#xB450;-&#xACF5;&#xC720;&#xD588;&#xB358;-&#xAD50;&#xC721;\"><strong>Training that Shared both Theory and Detailed Practical Know-How<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This lecture was for marketers who are actively working in the field.<br\/>Therefore, it was necessary to provide realistic alternatives beyond just offering insights, so I shared detailed know-how on how to apply ABM marketing in practice.<br\/>I covered various topics, including LinkedIn targeting strategies, effective lead generation methods, and even <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b5%ac%ea%b8%80-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/&#xAD6C;&#xAE00;-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google SEO lecture<\/a> content, which is in high demand in the current market.<br\/><br\/>In this training, there were many other detailed aspects to introduce,<br\/>however, for practitioners, if a training session exceeds two hours, engagement tends to drop, and the content might become too focused on feature introductions. Therefore, I kept the core content concise.<br\/>This training could provide detailed points for improving marketing efficiency for companies already engaged in digital marketing,<br\/>and for companies that had previously only conducted offline marketing, it introduced how to approach B2B media mix.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/&#xC0AC;&#xC9C4;2-1024x768.jpg\" alt=\"ABM Marketing Training for Channel Partners\" class=\"wp-image-10876\" style=\"width:1024px;height:768px\"\/><figcaption class=\"wp-element-caption\">ABM Marketing Training for Channel Partners<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/&#xC0AC;&#xC9C4;3-1024x768.jpg\" alt=\"B2B Digital Marketing Lecture\" class=\"wp-image-10878\"\/><figcaption class=\"wp-element-caption\">B2B Digital Marketing Lecture<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xCC98;&#xC74C;-&#xB514;&#xC9C0;&#xD138;-&#xB9C8;&#xCF00;&#xD305;&#xC744;-&#xC2DC;&#xB3C4;&#xD558;&#xB294;-b-2-b-&#xAE30;&#xC5C5;&#xB4E4;&#xC758;-&#xC2E4;&#xC218;\"><strong>Mistakes B2b Companies Make when First Attempting Digital Marketing<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>I have experience with event marketing, such as seminars and exhibitions, as well as online B2B marketing.<br\/>However, even when conducting offline events, I primarily handled the audience acquisition part, so it seems I&#8217;ve mainly focused on marketing to acquire potential customers.<br\/>For B2B digital marketing, it&#8217;s difficult to achieve significant results with a general media mix strategy.<br\/><br\/>Even with search advertising, keyword selection is crucial, and various strategies must be employed to check keyword efficiency.<br\/>And even when utilizing social media, a more refined marketing strategy, such as ABM marketing-based pinpoint targeting, is needed rather than general targeting.<br\/>However, if you start digital marketing without understanding the B2B media mix, you won&#8217;t achieve significant results and will revert to your previous marketing methods.<br\/>Simply understanding the \u201cecosystem\u201d of online marketing and the \u201cB2B media mix\u201d can reduce such trial and error. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"abm-&#xB9C8;&#xCF00;&#xD305;&#xACFC;-&#xAD00;&#xB828;&#xD558;&#xC5EC;-&#xD568;&#xAED8;-&#xC77D;&#xC73C;&#xBA74;-&#xC88B;&#xC740;-&#xAE00;&#xB4E4;&#xC744;-&#xC18C;&#xAC1C;&#xD569;&#xB2C8;&#xB2E4;\"><strong>Here are some Recommended Articles Related to ABM Marketing.<\/strong><\/h3>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><a href=\"https:\/\/blog.pairy.co\/how-to-nurture-b2b-leads-with-contents\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/how-to-nurture-b2b-leads-with-contents\/\" rel=\"noreferrer noopener\">If You Can&#8217;t Keep Doing What You&#8217;re Doing &#8211; Systematically Building B2B Customers<\/a><br\/><a href=\"https:\/\/blog.pairy.co\/inbound_sales_2\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/inbound_sales_2\/\" rel=\"noreferrer noopener\">Until the Customer Speaks to Us &#8211; Inbound Marketing &amp; Sales (2)<\/a><br\/><a href=\"https:\/\/blog.pairy.co\/https-blog-pairy-co-https-blog-pairy-co-https-blog-pairy-co-data-driven-sales\/\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/https-blog-pairy-co-https-blog-pairy-co-https-blog-pairy-co-data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">&#8220;\u201cData-Driven\u201d Sales&#8221; &#8211; How to Apply it in Practice?<\/a><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why ABM (Account-Based Marketing) is Essential in B2b Marketing ABM (Account-Based Marketing) is an essential area in B2B marketing.What if you don&#8217;t use ABM-based marketing? You&#8217;d have to market to a broad target audience and then filter through the collected customers to identify your true customers.Since B2B marketing encompasses various fields, this method might be [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31401"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31401\/revisions"}],"predecessor-version":[{"id":31402,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31401\/revisions\/31402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20351"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}