{"id":31403,"date":"2023-09-06T20:34:54","date_gmt":"2023-09-06T11:34:54","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/pharmaceutical-bio-marketing-education-seoul-bio-hub\/"},"modified":"2025-07-22T18:48:54","modified_gmt":"2025-07-22T09:48:54","slug":"pharmaceutical-bio-marketing-education-seoul-bio-hub","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/pharmaceutical-bio-marketing-education-seoul-bio-hub\/","title":{"rendered":"Pharmaceutical Bio Marketing Education (Seoul Bio Hub)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-1024x768.jpeg\" alt=\"Pharmaceutical Bio Marketing Education (Seoul Bio Hub)\" class=\"wp-image-10862\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-1536x1152.jpeg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-2048x1536.jpeg 2048w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-006-600x450.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Pharmaceutical Bio Marketing Education (Seoul Bio Hub)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Table of Contents<\/strong><\/h2><nav><div><div class=\"\"><a href=\"#2023-%EB%85%84-%EC%A0%9C%EC%95%BD-%EB%B0%94%EC%9D%B4%EC%98%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%80-%EC%96%B4%EB%96%BB%EA%B2%8C-%ED%9D%98%EB%9F%AC%EA%B0%80%EA%B3%A0-%EC%9E%88%EC%9D%84%EA%B9%8C\">How is pharmaceutical bio marketing evolving in 2023?<\/a><\/div><div class=\"\"><a href=\"#%EB%B0%94%EC%9D%B4%EC%98%A4%EC%99%80-%ED%97%AC%EC%8A%A4%EC%BC%80%EC%96%B4-%EB%B6%84%EC%95%BC%EC%97%90%EC%84%9C%EB%8A%94-%EC%96%B4%EB%96%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%B4-%ED%95%84%EC%9A%94%ED%95%A0%EA%B9%8C\">What kind of marketing is needed in the bio and healthcare sectors?<\/a><\/div><div class=\"\"><a href=\"#%EB%B0%94%EC%9D%B4%EC%98%A4-%EA%B8%B0%EC%97%85%EC%9D%98-%ED%95%B4%EC%99%B8%EC%8B%9C%EC%9E%A5-%EC%A7%84%EC%B6%9C%EC%9D%80-%EC%96%B4%EB%96%BB%EA%B2%8C-%EC%A4%80%EB%B9%84%ED%95%B4%EC%95%BC-%ED%95%A0%EA%B9%8C\">How should bio companies prepare for overseas market expansion?<\/a><\/div><div class=\"\"><a href=\"#%EA%B8%80%EB%A1%9C%EB%B2%8C-crm%EC%9D%80-%EC%96%B4%EB%96%BB%EA%B2%8C-%EA%B5%AC%EC%B6%95%ED%95%B4%EC%95%BC-%ED%95%A0%EA%B9%8C\">How should global CRM be built?<\/a><\/div><div class=\"\"><a href=\"#%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8-%EB%B0%94%EC%9D%B4%EC%98%A4-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%84-%EC%9C%84%ED%95%B4%EC%84%9C%EB%8A%94\">What does it take for successful bio marketing?<\/a><\/div><\/div><\/nav><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"2023-&#xB144;-&#xC81C;&#xC57D;-&#xBC14;&#xC774;&#xC624;-&#xB9C8;&#xCF00;&#xD305;&#xC740;-&#xC5B4;&#xB5BB;&#xAC8C;-&#xD758;&#xB7EC;&#xAC00;&#xACE0;-&#xC788;&#xC744;&#xAE4C;\"><strong>How is Pharmaceutical Bio Marketing Evolving in 2023?<\/strong><\/h2>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Not long ago, bio marketing was a barren land for digital marketing.<br\/>Because biotechnology itself is a very specialized field, offline activities such as participating in academic conferences and seminars were primarily conducted rather than digital marketing.<br\/>However, the situation has changed significantly. Since COVID-19, many companies in the bio and healthcare sectors are increasingly utilizing inside sales methods. <br\/><br\/>In other words, customers can now be reached not only in offline spaces like academic conferences or seminars but also through digital marketing.<br\/>Therefore, for a well-branded company, a sales process is needed to effectively respond to customer inquiries.<br\/>And for brands that haven&#8217;t yet generated enough leads, strategies like <a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b5%ac%ea%b8%80-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/&#xAD6C;&#xAE00;-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google SEO<\/a> or LinkedIn marketing are necessary to acquire new customers.  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xBC14;&#xC774;&#xC624;&#xC640;-&#xD5EC;&#xC2A4;&#xCF00;&#xC5B4;-&#xBD84;&#xC57C;&#xC5D0;&#xC11C;&#xB294;-&#xC5B4;&#xB5A4;-&#xB9C8;&#xCF00;&#xD305;&#xC774;-&#xD544;&#xC694;&#xD560;&#xAE4C;\"><strong>What Kind of Marketing is Needed in the Bio and Healthcare Sectors?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The bio and healthcare sectors require a meticulous approach. The most crucial aspect is to quickly adapt to regulations and trends. <br\/>Therefore, if you use overly highlighted ad copy solely for marketing performance, it could lead to exaggerated advertising or regulatory issues.<br\/>It&#8217;s better to create ad copy that feels somewhat refined and stable. <br\/><br\/>Given this situation, the media that can be used are often limited.<br\/>Even when trying to run search ads, the search volume for specific keywords is low, making paid advertising ambiguous.<br\/>As a result, many use PR strategies like online press releases, which help build brand image or marketing campaigns with IR in mind,<br\/>but they are somewhat insufficient for attracting customers for B2B contracts.<br\/><br\/>Therefore, media like LinkedIn are often used, but LinkedIn&#8217;s efficiency is not as dramatic as expected.<br\/>When I talk to B2B marketers in the healthcare industry, many evaluate paid advertising, such as search ads, as less effective.<br\/>Since the market is very narrow anyway, most people searching for relevant keywords are already industry professionals,<br\/>and many believe that if someone is searching with specialized keywords, they would find you even without paid advertising.<br\/><br\/>Ultimately, while LinkedIn is good, I believe search engine optimization, which allows customers to find the webpage without spending on ads, is most necessary.<br\/>For healthcare marketing, I believe the most important thing is how efficiently online PR, search engine optimization, and LinkedIn are used.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-1024x768.jpeg\" alt=\"Bio B2B Marketing Education (Seoul Bio Hub)\" class=\"wp-image-10865\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-1536x1152.jpeg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-2048x1536.jpeg 2048w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/KakaoTalk_Photo_2023-09-06-10-26-24-004-600x450.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bio B2B Marketing Education (Seoul Bio Hub)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xBC14;&#xC774;&#xC624;-&#xAE30;&#xC5C5;&#xC758;-&#xD574;&#xC678;&#xC2DC;&#xC7A5;-&#xC9C4;&#xCD9C;&#xC740;-&#xC5B4;&#xB5BB;&#xAC8C;-&#xC900;&#xBE44;&#xD574;&#xC57C;-&#xD560;&#xAE4C;\"><strong>How should Bio Companies Prepare for Overseas Market Expansion?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Expanding bio companies overseas is not significantly different.<br\/>Participating in overseas exhibitions and conferences is a common strategy for many companies.<br\/><br\/>However, this can also be done online. As mentioned earlier, it&#8217;s entirely possible using Google SEO. <br\/>Keywords in the pharmaceutical and bio sectors are often universally understood. Therefore, global SEO can sufficiently cover them. <br\/><br\/>In fact, SEO can achieve greater effects when conducted globally.<br\/>Because, when considering search engine optimization in Korean, the number of countries and people who use Korean worldwide is very small, but&#8230;<br\/>There are far more countries that use English. Personally, if I were to invest the same amount of time, I think global SEO offers better cost-effectiveness than domestic SEO.  <br\/>Therefore, if you are considering bio marketing, it&#8217;s a good idea to also consider global SEO. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xAE00;&#xB85C;&#xBC8C;-crm&#xC740;-&#xC5B4;&#xB5BB;&#xAC8C;-&#xAD6C;&#xCD95;&#xD574;&#xC57C;-&#xD560;&#xAE4C;\"><strong>How should Global CRM be Built?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>There&#8217;s another factor to consider in global marketing.<br\/>That is compliance with global data protection regulations such as <a href=\"https:\/\/www.catchsecu.com\/archives\/16491\" data-type=\"link\" data-id=\"https:\/\/www.catchsecu.com\/archives\/16491\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR (General Data Protection Regulation)<\/a> and the California Consumer Privacy Act (CCPA).<br\/>To manage this properly, a professional CRM marketing solution like <a href=\"https:\/\/hubspot.marketingmm.co.kr\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> is ultimately necessary.<br\/><br\/>Regarding GDPR, there is well-organized information on the CatchSecu blog, so referring to the content below might be helpful.<br\/><a href=\"https:\/\/www.catchsecu.com\/archives\/16491\" data-type=\"link\" data-id=\"https:\/\/www.catchsecu.com\/archives\/16491\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR Concepts for Companies Aiming for Global Growth<\/a><br\/><br\/>There are several reasons why professional CRM software should be used.<br\/>First, for B2B transactions, the time from initial inquiry to final contract can be very long.<br\/>Therefore, a CRM solution that can systematically manage tasks is needed to nurture and consistently manage leads.<br\/><br\/>Also, a CRM solution is a space for managing customer data, so it is directly related to sales.<br\/>In other words, having a CRM process established is equivalent to having a sales process established.<br\/>A CRM platform helps increase the success rate of B2B contracts by enabling systematic management of sales-related tasks.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xC131;&#xACF5;&#xC801;&#xC778;-&#xBC14;&#xC774;&#xC624;-&#xB9C8;&#xCF00;&#xD305;&#xC744;-&#xC704;&#xD574;&#xC11C;&#xB294;\"><strong>What Does it Take for Successful Bio Marketing?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Bio marketing seems to be an area that takes a lot of time compared to other fields.<br\/>It takes a lot of physical time because marketing must be conducted after resolving various reviews and regulations. Also, it takes a long time for a brand image to be established within the market. <br\/>Because of this, even if marketing like Google SEO or LinkedIn is carried out, results often do not appear in the short term.<br\/>Therefore, if you are planning bio marketing, I believe it is more rational to set a tight budget and plan a marketing strategy that can be carried out for a long period. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How is Pharmaceutical Bio Marketing Evolving in 2023? Not long ago, bio marketing was a barren land for digital marketing.Because biotechnology itself is a very specialized field, offline activities such as participating in academic conferences and seminars were primarily conducted rather than digital marketing.However, the situation has changed significantly. Since COVID-19, many companies in the [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31403"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31403\/revisions"}],"predecessor-version":[{"id":31404,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31403\/revisions\/31404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20349"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}