{"id":31417,"date":"2023-08-13T19:38:39","date_gmt":"2023-08-13T10:38:39","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/google-seo-lecture-review-for-b2b-marketers\/"},"modified":"2025-07-22T18:53:23","modified_gmt":"2025-07-22T09:53:23","slug":"google-seo-lecture-review-for-b2b-marketers","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/google-seo-lecture-review-for-b2b-marketers\/","title":{"rendered":"Google SEO Lecture Review (for B2b Marketers)"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>Explore Table of Contents<\/strong><\/h2><nav><div><div class=\"\"><a href=\"#%EA%B5%AC%EA%B8%80-%EA%B2%80%EC%83%89%EC%A0%90%EC%9C%A0%EC%9C%A8-35-%EC%9D%B4%EC%A0%9C%EB%8A%94-%EA%B5%AC%EA%B8%80-seo%EA%B0%80-%ED%95%84%EC%9A%94%ED%95%9C-%EC%8B%9C%EC%A0%90%EC%9E%85%EB%8B%88%EB%8B%A4\">Google&#8217;s Search Share is 35%. It&#8217;s Time for Google SEO.<\/a><div><div class=\"\"><a href=\"#%EA%B5%AC%EA%B8%80-seo%EC%97%90-%EB%8C%80%ED%95%9C-%EA%B4%80%EC%8B%AC%EC%9D%80-%EB%8B%A4%EC%96%91%ED%95%9C-%EA%B3%B3%EC%97%90%EC%84%9C-%ED%99%95%EC%9D%B8-%ED%95%A0-%EC%88%98-%EC%9E%88%EC%8A%B5%EB%8B%88%EB%8B%A4\">Interest in Google SEO can be observed in various places.<\/a><\/div><div class=\"\"><a href=\"#%EC%9D%B4%EB%B2%88-%EA%B5%AC%EA%B8%80-seo%EA%B0%95%EC%9D%98%EC%97%90%EC%84%9C%EB%8A%94-%EC%96%B4%EB%96%A4-%EB%82%B4%EC%9A%A9%EC%9D%84-%EB%8B%A4%EB%A3%A8%EC%97%88%EC%9D%84%EA%B9%8C\">What topics were covered in this Google SEO lecture?<\/a><div><div class=\"\"><a href=\"#%EC%82%AC%EC%9A%A9%ED%95%98%EC%A7%80-%EC%95%8A%EB%8A%94-%EC%9E%90%EB%B0%94%EC%8A%A4%ED%81%AC%EB%A6%BD%ED%8A%B8-%EC%A0%95%EB%A6%AC\">Clean Up Unused JavaScript<\/a><\/div><div class=\"\"><a href=\"#webp-%ED%98%95%ED%83%9C%EC%9D%98-%EC%9D%B4%EB%AF%B8%EC%A7%80%EB%A1%9C-%EB%B3%80%ED%99%98\">Convert Images to WEBP Format<\/a><\/div><div class=\"\"><a href=\"#%EB%A0%88%EC%9D%B4%EC%A7%80-%EB%A1%9C%EB%94%A9%EC%9D%84-%EC%A0%81%EC%9A%A9%ED%95%98%EC%97%AC-%ED%8E%98%EC%9D%B4%EC%A7%80-%EC%8A%A4%ED%94%BC%EB%93%9C-%ED%96%A5%EC%83%81%EC%8B%9C%ED%82%A4%EA%B8%B0\">Enhance Page Speed by Applying Lazy Loading<\/a><\/div><div class=\"\"><a href=\"#cdn-content-delivery-network-%EC%A0%81%EC%9A%A9%ED%95%98%EA%B8%B0\">Implement CDN (Content Delivery Network)<\/a><\/div><\/div><\/div><div class=\"\"><a href=\"#%EC%9C%84%EC%9D%98-%EA%B0%9C%EC%84%A0%EC%82%AC%ED%95%AD%EC%9C%BC%EB%A1%9C-%EA%B5%AC%EA%B8%80-seo%EC%97%90-%EC%98%81%ED%96%A5%EC%9D%84-%EB%A7%8E%EC%9D%B4%EC%A3%BC%EB%8A%94-%ED%8E%98%EC%9D%B4%EC%A7%80-%EC%8A%A4%ED%94%BC%EB%93%9C%EB%A5%BC-%EA%B0%9C%EC%84%A0%ED%96%88%EC%8A%B5%EB%8B%88%EB%8B%A4\">With the above improvements, we enhanced page speed, which significantly impacts Google SEO.<\/a><\/div><div class=\"\"><a href=\"#%EA%B7%B8-%EC%99%B8%EC%97%90%EB%8F%84-%EA%B5%AC%EA%B8%80-seo%EB%A5%BC-%EC%9C%84%ED%95%B4%EC%84%9C%EB%8A%94-%EB%B0%B1%EB%A7%81%ED%81%AC-%EB%B9%8C%EB%94%A9-%EC%A0%84%EB%9E%B5%EC%9D%B4-%EC%A4%91%EC%9A%94%ED%95%A9%EB%8B%88%EB%8B%A4\">Additionally, a backlink building strategy is crucial for Google SEO.<\/a><\/div><\/div><\/div><div class=\"\"><a href=\"#%EC%9D%B4%EB%B2%88-%EA%B0%95%EC%9D%98-%EB%95%8C-%EA%B5%90%EC%9C%A1%ED%96%88%EB%8D%98-%EA%B0%95%EC%9D%98%EB%82%B4%EC%9A%A9%EC%9D%98-%EC%BB%A4%EB%A6%AC%ED%81%98%EB%9F%BC%EC%9D%84-%EC%86%8C%EA%B0%9C%ED%95%A9%EB%8B%88%EB%8B%A4\">Introducing the curriculum covered in this lecture.<\/a><\/div><\/div><\/nav><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/08\/&#xC774;&#xBBF8;&#xC9C0;3-1024x768.jpg\" alt=\"Google SEO Lecture\" class=\"wp-image-10752\"\/><figcaption class=\"wp-element-caption\">Google SEO Lecture<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xAD6C;&#xAE00;-&#xAC80;&#xC0C9;&#xC810;&#xC720;&#xC728;-35-&#xC774;&#xC81C;&#xB294;-&#xAD6C;&#xAE00;-seo&#xAC00;-&#xD544;&#xC694;&#xD55C;-&#xC2DC;&#xC810;&#xC785;&#xB2C8;&#xB2E4;\"><strong>Google&#8217;s Search Share is 35%. It&#8217;s Time for Google SEO.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>These days, Google SEO is gaining immense popularity everywhere.<\/strong><br\/>In the past, there was a tendency to focus more on Naver due to the perception that Google was ineffective, but that&#8217;s literally an old story now.<br\/>Just 10 years ago, Google&#8217;s domestic search engine market share was only 1-2%, but in 10 years, it has reached 35%.<br\/><br\/>If you include the traffic from YouTube, a Google subsidiary, Google&#8217;s search share in Korea has already surpassed Naver&#8217;s for a long time,<br\/>However, when comparing \u201cGoogle\u201d search volume as a single platform, it has not yet surpassed Naver.<br\/>Nevertheless, the gap in market share with Naver is steadily decreasing. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"&#xAD6C;&#xAE00;-seo&#xC5D0;-&#xB300;&#xD55C;-&#xAD00;&#xC2EC;&#xC740;-&#xB2E4;&#xC591;&#xD55C;-&#xACF3;&#xC5D0;&#xC11C;-&#xD655;&#xC778;-&#xD560;-&#xC218;-&#xC788;&#xC2B5;&#xB2C8;&#xB2E4;\"><strong>Interest in Google SEO Can be Observed in Various Places.<\/strong><\/h3>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/08\/&#xC2A4;&#xD06C;&#xB9B0;&#xC0F7;-2023-08-13-&#xC624;&#xD6C4;-2.31.26-1024x417.png\" alt=\"2023 Google Search Share (Blackkiwi)\" class=\"wp-image-10754\"\/><figcaption class=\"wp-element-caption\">2023 Google Search Share (Blackkiwi)<\/figcaption><\/figure>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The growing interest in Google SEO could be observed in various places.<br\/>First, if you look at Blackkiwi&#8217;s July 2023 data, Google&#8217;s domestic search share is recorded at 35%.<br\/>Also, when a Google SEO lecture was recently announced, 20 B2B marketers attended,<br\/>Seeing the interest from marketing practitioners themselves, it was clear that the demand for Google SEO has increased.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"&#xC774;&#xBC88;-&#xAD6C;&#xAE00;-seo&#xAC15;&#xC758;&#xC5D0;&#xC11C;&#xB294;-&#xC5B4;&#xB5A4;-&#xB0B4;&#xC6A9;&#xC744;-&#xB2E4;&#xB8E8;&#xC5C8;&#xC744;&#xAE4C;\"><strong>What Topics Were Covered in this Google SEO Lecture?<\/strong><\/h3>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/08\/&#xADF8;&#xB9BC;1-1024x433.png\" alt=\"Google SEO Lecture Curriculum\" class=\"wp-image-10757\"\/><figcaption class=\"wp-element-caption\">Google SEO Lecture Curriculum<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The content taught in this Google SEO lecture covers three main areas, as listed above.<br\/>First, there&#8217;s <a href=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/technical-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technical SEO<\/a>, which optimizes web pages for Google SEO, Content SEO,<br\/>and Off-Page SEO, which involves backlink building.<br\/><br\/>Although it&#8217;s important to master all three areas, this lecture was attended by practicing marketers, so<br\/>for Content SEO, I only briefly explained technical aspects like <a href=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/seo-%EB%A9%94%ED%83%80%ED%83%9C%EA%B7%B8\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Tech<\/a>,<br\/>and focused mostly on Technical SEO and backlink building.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Most attendees understood the Content SEO part well, as they had experience running blogs,<br\/>but it seemed there were many aspects of Technical SEO they were unfamiliar with.<br\/>Based on my direct experience with Technical SEO, I found that optimizing search exposure was successful when the following areas were improved. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/08\/&#xC2A4;&#xD06C;&#xB9B0;&#xC0F7;-2023-08-13-&#xC624;&#xD6C4;-6.53.55-1024x415.png\" alt=\"Traffic Changes After Technical SEO Improvements\" class=\"wp-image-10759\"\/><figcaption class=\"wp-element-caption\">Traffic Changes After Technical SEO Improvements<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"&#xC0AC;&#xC6A9;&#xD558;&#xC9C0;-&#xC54A;&#xB294;-&#xC790;&#xBC14;&#xC2A4;&#xD06C;&#xB9BD;&#xD2B8;-&#xC815;&#xB9AC;\"><strong>Clean up Unused JavaScript<\/strong><\/h4>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>First, when checking Google Page Speed, unnecessary scripts cause page speed degradation issues.<br\/>The first thing we did was to check Google Page Speed and then reduce unnecessary sources to increase page speed.<\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"webp-&#xD615;&#xD0DC;&#xC758;-&#xC774;&#xBBF8;&#xC9C0;&#xB85C;-&#xBCC0;&#xD658;\"><strong>Convert Images to WEBP Format<\/strong><\/h4>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>While scripts affect page loading speed, image file size is a significant issue.<br\/>We used a plugin to convert JPG and PNG images to WEBP format.<br\/>Although there are various image conversion technologies like JPEG2000, JPEGXR, and WEBP, WEBP is a patented Google technology,<br\/>and is generally known to help with SEO optimization.<\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"&#xB808;&#xC774;&#xC9C0;-&#xB85C;&#xB529;&#xC744;-&#xC801;&#xC6A9;&#xD558;&#xC5EC;-&#xD398;&#xC774;&#xC9C0;-&#xC2A4;&#xD53C;&#xB4DC;-&#xD5A5;&#xC0C1;&#xC2DC;&#xD0A4;&#xAE30;\"><strong>Enhance Page Speed by Applying Lazy Loading<\/strong><\/h4>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This feature allows only images visible to the user on a website to be loaded.<br\/>By not loading images outside the viewport, it helps the website maintain fast loading speeds.<\/p>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\" id=\"cdn-content-delivery-network-&#xC801;&#xC6A9;&#xD558;&#xAE30;\"><strong>Implement CDN (Content Delivery Network)<\/strong><\/h4>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>A CDN is a server network that delivers content.<br\/>The purpose of a CDN is to facilitate smooth communication between the origin server (where the site is hosted) and the requesting user,<br\/>by distributing servers across various regions to quickly load web pages.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"&#xC704;&#xC758;-&#xAC1C;&#xC120;&#xC0AC;&#xD56D;&#xC73C;&#xB85C;-&#xAD6C;&#xAE00;-seo&#xC5D0;-&#xC601;&#xD5A5;&#xC744;-&#xB9CE;&#xC774;&#xC8FC;&#xB294;-&#xD398;&#xC774;&#xC9C0;-&#xC2A4;&#xD53C;&#xB4DC;&#xB97C;-&#xAC1C;&#xC120;&#xD588;&#xC2B5;&#xB2C8;&#xB2E4;\"><strong>With the above Improvements, We Enhanced Page Speed, which Significantly Impacts Google SEO.<\/strong><\/h3>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Through the above tasks, we essentially improved page speed, which has a positive effect on Google SEO.<br\/>Page speed has become even more important with the update that <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/06\/googlebot-15mb?hl=ko\" target=\"_blank\" rel=\"noreferrer noopener\">limits images crawled by Googlebot to a 15MB cap<\/a>.<br\/>Ultimately, you can see that the core of Technical SEO is to compress unnecessary parts of a webpage to create a lightweight page that loads smoothly.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/08\/&#xC774;&#xBBF8;&#xC9C0;2-1024x768.jpg\" alt=\"Google SEO Lecture Review\" class=\"wp-image-10762\"\/><figcaption class=\"wp-element-caption\">Google SEO Lecture Review<\/figcaption><\/figure>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"&#xADF8;-&#xC678;&#xC5D0;&#xB3C4;-&#xAD6C;&#xAE00;-seo&#xB97C;-&#xC704;&#xD574;&#xC11C;&#xB294;-&#xBC31;&#xB9C1;&#xD06C;-&#xBE4C;&#xB529;-&#xC804;&#xB7B5;&#xC774;-&#xC911;&#xC694;&#xD569;&#xB2C8;&#xB2E4;\"><strong>Additionally, a Backlink Building Strategy is Crucial for Google SEO.<\/strong><\/h3>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>In addition, a backlink building strategy is very important for Google SEO.<br\/>Typically, guest posting or PBN (Private Blog Networks) strategies are widely used,<br\/>but guest posting requires a lot of effort, and building a personal PBN is difficult, so neither method is easy.<br\/>However, these are aspects that must be addressed to succeed with Google SEO.<br\/><br\/>As interest in Google SEO grows, the demand for PBN construction is expected to increase in Korea as well.<br\/>Personally, while there are many people with strong technical SEO skills who have been involved in web development for a long time,<br\/>the number of those who have built personal PBNs seems quite small.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"&#xC774;&#xBC88;-&#xAC15;&#xC758;-&#xB54C;-&#xAD50;&#xC721;&#xD588;&#xB358;-&#xAC15;&#xC758;&#xB0B4;&#xC6A9;&#xC758;-&#xCEE4;&#xB9AC;&#xD058;&#xB7FC;&#xC744;-&#xC18C;&#xAC1C;&#xD569;&#xB2C8;&#xB2E4;\"><strong>Introducing the Curriculum Covered in this Lecture.<\/strong><\/h2>\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>1. Before Starting Google SEO<br\/>2. The Easiest Way to Understand Google SEO<br\/>3. What is the Right CMS (Content Management System) for Google SEO?<br\/>4. Three Perspectives on Google SEO (Technical SEO, Content SEO, Off-Page SEO)<br\/>5. Tips for Choosing and Purchasing a Domain<br\/>6. Understanding Sitemaps and Indexing<br\/>7. Tips for Choosing a Hosting Provider<br\/>8. The Easiest Way to Implement On-Page SEO<br\/>9. The Easiest Way to Implement Off-Page SEO<br\/>10. HTML Writing That Google Algorithms Prefer<br\/>12. Introduction to Various Practical Applications of Google SEO<br\/><br\/>If you need lectures or consulting on Google SEO, please contact <a href=\"https:\/\/marketingmm.co.kr\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marummo Research Institute<\/a>.<br\/>We will provide condensed training only on what we have actually experienced and tested.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Search Share is 35%. It&#8217;s Time for Google SEO. These days, Google SEO is gaining immense popularity everywhere.In the past, there was a tendency to focus more on Naver due to the perception that Google was ineffective, but that&#8217;s literally an old story now.Just 10 years ago, Google&#8217;s domestic search engine market share was [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":20327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31417"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31417\/revisions"}],"predecessor-version":[{"id":31422,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31417\/revisions\/31422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20327"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}