{"id":31467,"date":"2023-04-15T21:11:05","date_gmt":"2023-04-15T12:11:05","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/b2b-export-marketing-training-for-discovering-overseas-buyers-kotra-kotra\/"},"modified":"2025-07-22T19:01:36","modified_gmt":"2025-07-22T10:01:36","slug":"b2b-export-marketing-training-for-discovering-overseas-buyers-kotra-kotra","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/b2b-export-marketing-training-for-discovering-overseas-buyers-kotra-kotra\/","title":{"rendered":"B2B Export Marketing Training for Discovering Overseas Buyers (KOTRA\/kotra)"},"content":{"rendered":"\t\t
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There are companies that have consistently maintained their overseas sales operations even during the COVID-19 pandemic.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recently, there was a marketing lecture for Kotra (Korea Trade-Investment Promotion Agency) member companies.
It was a lecture on overseas B2B marketing utilizing digital marketing, and the response was excellent, reflecting the extensive preparation.<\/span>
In fact, B2B overseas marketing is highly challenging. Contact is difficult due to physical distance, and the market is also very vast. <\/span><\/div>
When it comes to overseas marketing, market analysis seems to be the most challenging aspect.<\/span><\/div>

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Even when commissioning research or consulting firms, the resulting data often leaves something to be desired.<\/span><\/div>
However, in this day and age, all information is publicly available online. Even if you only know a few tools for market sensing, <\/span><\/div>
market analysis becomes quite easy. However, due to the information asymmetry of online marketing tools, this information has not yet fully reached SMEs,<\/span><\/div>
it seems.<\/span><\/div>
And that's not all. In today's global era, all information is available with a simple Google search.
All you need to do is brand and run ads so that your customers and overseas buyers who will purchase your items can find you on Google.<\/div>
Because these methods are not well known, many SME representatives, when thinking of overseas marketing, tend to consider expensive media publicity or overseas cable TV, such as<\/div>
media advertising.<\/div>

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I am not trying to discuss the efficiency of such media.<\/div>
However, one thing is that once the mentioned media campaigns are executed, they cannot be reversed.<\/div>
Even if you realize after some time that the advertisement you ran was ineffective, <\/span>the already executed advertisement cannot be reversed.<\/span><\/div>

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However, it's different if you conduct online marketing.<\/span><\/div>
Even if you run an ad, you can adjust it according to the situation, and even when you determine that it's not yielding any results,<\/span><\/div>
you can stop the ad. By utilizing online media in this way, you can respond very flexibly, <\/span><\/span><\/div>
and even take the lead in media operations. However, it seems these methods are particularly unknown in overseas marketing, especially in the B2B sector.<\/div>

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Are you asking if you can achieve results through online overseas B2B marketing? <\/span>Yes, it's possible.<\/span><\/div>
We have worked on many clients' projects, and those who learned the methods through our marketing education <\/span>are actually achieving results in practice.<\/span><\/span><\/div><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The overall curriculum proceeds in three main directions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Market analysis is crucial for any marketing endeavor.<\/b>
This is Market Sensing. However, in the case of overseas marketing, due to the limited information available, <\/div>
it's often outsourced. However, even if you outsource, it's best to conduct the basic research internally.<\/div>
Since it can take unnecessarily long to set the direction, you can proceed quickly by utilizing a few tools.<\/div>
2. While ChatGPT is emerging, Google still reigns supreme.<\/b>
For overseas marketing, there are powerful tools. Specifically, using \u201cGoogle Trends\u201d, which anyone in the world can access, and a few other tools. <\/div>
Google offers a truly diverse range of advertisements. From search ads and banner ads to YouTube ads, which are widely used in B2B, you can run various types of ads. <\/span><\/div>
If I were to recommend learning just one marketing tool, it's a channel so widely used that I would recommend learning \u201cGoogle Ads\u201d. <\/span><\/div>

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3. By utilizing LinkedIn Ads and Sales Navigator, you can directly discover buyers.<\/b><\/span><\/div>
Once market research is completed, you proceed with overseas marketing through media advertising. Instead of targeting the entire world, you focus only on specific regions where your customers are located <\/span><\/div>
is to advertise. Typically, for manufacturing or distribution, there are regions overseas, similar to Pangyo in Korea, where specific industries are concentrated. <\/span><\/div>
Such regions are usually concentrated within 5-10km, and you only advertise in those specific areas.<\/span><\/div>
In this way, there are truly many ads that can be executed with just \u201cGoogle\u201d and \u201cLinkedIn\u201d ads, but it seems they are not yet widely known.<\/span><\/span><\/div><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introducing the curriculum for B2B export marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Overview
2. What are the most challenging aspects of B2B overseas marketing, as identified by practitioners?<\/div>
3. Strategies for Overseas Marketing<\/div>
- Understanding Monitoring Tools<\/span><\/div>
- Google Trends, Facebook Library<\/span><\/div>
- Market Sensing and Market Research Strategy Know-how Utilizing Monitoring Tools<\/span><\/div>
\n4. Ways to Improve Email Marketing Performance<\/div>
- Outbound Marketing, including Email Marketing (Cold Email)<\/div>
- Key Know-how to Increase the Success Rate of Email Marketing<\/div>
- New Marketing Strategies Utilizing Marketing Tools
5. Inbound Inquiries Through Your Website<\/div>
- Why Inbound Marketing?<\/div>
- Customer Data Utilization Strategies to Increase Sales Success Rates<\/div>
- Overseas Marketing Utilizing Media such as YouTube and Google<\/div>
- Know-how to Conduct Overseas Marketing with the Lowest Budget<\/div>

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6. Overseas Marketing Utilizing LinkedIn<\/div>
- Situations Where LinkedIn Marketing Should Be Utilized<\/div>
- Utilizing LinkedIn Ads<\/div>
- Utilizing LinkedIn Sales Navigator\n
7. Marketing Roadmap for Successful B2B Marketing\n8. Overseas B2B Marketing Case Studies\n9. Practical Case Analysis\n10. Q&A<\/span><\/div><\/div><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What was the response to this lecture?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We once again confirmed the strong need among Korean SME representatives for overseas market development.
There were many who expressed that they wanted to pursue overseas marketing but couldn't because they didn't know how.<\/div>
Please refer to the post below for reviews of this lecture. On that day, many representatives sent excellent lecture reviews, <\/div>
and we're already receiving inquiries for encore lectures from several places.<\/div>

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[Lecture Review] <\/span>Overseas B2B Marketing Education Utilizing Online (Kotra)<\/span><\/div>
https:\/\/blog.naver.com\/marketingmm\/223074701233<\/a>
<\/span>
[Lecture Inquiry] B2B Overseas Marketing Lecture Application Page for Overseas Market Development
https:\/\/jkr6bi.terafunnel.cloud\/overseas-b2b-marketing\/<\/a><\/div>

<\/div>
[Marmot Lab Lecture Reviews] Please refer to the reviews from various individuals who have attended Marmot Lab so far.<\/span><\/div>
<\/span>https:\/\/jkr6bi.terafunnel.cloud\/%ec%88%98%ea%b0%95%ec%83%9d%ed%9b%84%ea%b8%b0\/<\/a><\/span><\/div><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introducing Overseas Marketing Lecture Case Studies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Overseas Marketing Education (Busan Technopark)<\/a>
Pharmaceutical Bio Marketing Education (Seoul Bio Hub)<\/a>
Digital Marketing Lecture for Overseas Buyer Discovery (Jeju Export Support Center)<\/a>
2023 B2B Marketing Education with New Curriculum (Konkuk University GTEP Project Group)<\/a>
Overseas Marketing Consulting, Buyer Discovery Strategy Utilizing Online<\/a>
Global Marketing Education for Small and Medium-sized Manufacturers (Daegu Health College)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There are companies that have consistently maintained their overseas sales operations even during the COVID-19 pandemic. Recently, there was a marketing lecture for Kotra (Korea Trade-Investment Promotion Agency) member companies.It was a lecture on overseas B2B marketing utilizing digital marketing, and the response was excellent, reflecting the extensive preparation.In fact, B2B overseas marketing is highly […]<\/p>\n","protected":false},"author":459,"featured_media":20249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31467"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31467\/revisions"}],"predecessor-version":[{"id":31472,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31467\/revisions\/31472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/20249"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}