{"id":31687,"date":"2025-08-09T19:32:11","date_gmt":"2025-08-09T10:32:11","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/ai-engine-optimization-aieo-lecture-review\/"},"modified":"2025-08-09T19:33:25","modified_gmt":"2025-08-09T10:33:25","slug":"ai-engine-optimization-aieo-lecture-review","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/ai-engine-optimization-aieo-lecture-review\/","title":{"rendered":"AI Engine Optimization (AIEO) Lecture Review"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-1024x576.jpg\" alt=\"AI Engine Optimization (AIEO) Lecture Review\" class=\"wp-image-31682\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-1024x576.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-300x169.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-768x432.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-1536x864.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6256-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI Engine Optimization (AIEO) Lecture Review<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>AI Engine Optimization (AIEO) Lecture Review<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>On the afternoon of September 9, 2025, despite it being a Saturday, I conducted the first lecture of the 1st AEO (Answer Engine Optimization) School.<\/strong><br\/><br\/>This training was not merely a conceptual explanation, but was structured based on practical strategies and actual performance data that can be immediately applied in an AI search environment.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Why Did I Start with the Evolution of Search?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>As soon as the lecture began, I started by outlining the major trends in marketing.<br\/>From word-of-mouth marketing to print ads, radio\/TV, portal search ads, and now to AI-based search.<br\/>In particular, I explained the difference between \u201cbroad-reach advertising that maximizes exposure\u201d and \u201cprecision-targeted advertising\u201d, and introduced the concepts of AEO, GEO, and AIEO that emerged in between.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Concept<\/th><th>Applicable To<\/th><\/tr><\/thead><tbody><tr><td><strong>AEO<\/strong> (Answer Engine Optimization)<\/td><td>Answer-based search such as snippets, voice assistants, and Q&amp;A<\/td><\/tr><tr><td><strong>GEO<\/strong> (Generative Engine Optimization)<\/td><td>Generative AI search such as ChatGPT Search, Perplexity, and others<\/td><\/tr><tr><td><strong>AIEO<\/strong> (AI Engine Optimization)<\/td><td>Across all LLM-based recommendation and search engines<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-1024x576.jpg\" alt=\"AI Engine Optimization (AIEO) Lecture Review (2)\" class=\"wp-image-31684\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-1024x576.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-300x169.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-768x432.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-1536x864.jpg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/IMG_6259-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI Engine Optimization (AIEO) Lecture Review (2)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>I Introduced Application Cases of \u201cProgrammatic SEO\u201d, which is Trending Globally.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Programmatic SEO has already become a standard in overseas markets. I am adapting and applying this to suit domestic businesses.<br\/><br\/>Through an automated generation and publishing system for securing large keyword clusters, and regular rewriting in response to changes in content production rankings, I introduced all successful cases where search exposure and conversion rates were simultaneously improved in a short period.<br\/><br\/>In particular, we achieved both quality and productivity simultaneously through a hybrid production method that involves collaboration between AI and humans.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Practical Strategies for Domestic Companies<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>While the adoption rate of AI SEO is still slow in Korea, operating WordPress-based global pages can quickly yield benefits for entering overseas markets.<br\/><br\/>In fact, one client saw their number of potential customers increase 5 to 10 times after operating English pages, and global cases confirmed that AI-generated content does not receive disadvantages in Google search.<br\/><br\/><strong>\u201cAI search optimization is not an option, but the fastest way to preempt the market.<\/strong><br\/>Going forward, through performance-driven AI SEO strategies, I will help more businesses acquire high-quality potential customers and maximize marketing efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Engine Optimization (AIEO) Lecture Review On the afternoon of September 9, 2025, despite it being a Saturday, I conducted the first lecture of the 1st AEO (Answer Engine Optimization) School. This training was not merely a conceptual explanation, but was structured based on practical strategies and actual performance data that can be immediately applied [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":31683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31687"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31687\/revisions"}],"predecessor-version":[{"id":31688,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31687\/revisions\/31688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/31683"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}