{"id":31750,"date":"2025-08-27T20:50:58","date_gmt":"2025-08-27T11:50:58","guid":{"rendered":"https:\/\/marketingmm.co.kr\/blog\/special-marketing-lecture-for-entering-the-indonesian-market-kotra\/"},"modified":"2026-03-01T08:43:37","modified_gmt":"2026-02-28T23:43:37","slug":"special-marketing-lecture-for-entering-the-indonesian-market-kotra","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/special-marketing-lecture-for-entering-the-indonesian-market-kotra\/","title":{"rendered":"Special Marketing Lecture for Entering the Indonesian Market (KOTRA)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-1024x576.jpeg\" alt=\"Special Marketing Lecture for Entering the Indonesian Market (KOTRA)\" class=\"wp-image-31743\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-1024x576.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-300x169.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-768x432.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-1536x864.jpeg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-43-001-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Special Marketing Lecture for Entering the Indonesian Market (KOTRA)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Special Marketing Lecture for Entering the Indonesian Market (KOTRA)<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Marummo Lab conducted a special marketing lecture for business professionals preparing to enter the Indonesian market.<br\/><br\/><br\/>This lecture was not merely about delivering theoretical knowledge, but aimed to provide practical, hands-on education that can be immediately applied in the field.<br\/><br\/>As an instructor, I put in a lot of preparation, and it was a valuable time where I could witness the enthusiastic response from the participants.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Indonesian Market: why Now?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The lecture began with the question, &#8220;Why Indonesia?&#8221;<br\/><br\/>A population of 270 million, rapid digital transformation, <br\/>and high social media usage rates are making Indonesia Southeast Asia&#8217;s largest consumer market and a strategic hub for global companies. <br\/><br\/>In fact, Google&#8217;s search market share in Indonesia exceeds 90%, and the user penetration for Instagram and Facebook is also over 70%. This means the most appealing aspect is that it&#8217;s a market where significant results can be achieved simply by effectively leveraging digital marketing. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-1024x576.jpeg\" alt=\"Special Marketing Lecture for Entering the Indonesian Market (KOTRA) - 2\" class=\"wp-image-31746\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-1024x576.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-300x169.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-768x432.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-1536x864.jpeg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2025\/08\/KakaoTalk_Photo_2025-08-27-19-55-47-016-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Special Marketing Lecture for Entering the Indonesian Market (KOTRA) &#8211; 2<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>From Basic to Advanced: Introducing Step-by-Step Practical Strategies.<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This lecture was structured into basic, intermediate, and advanced levels to match the participants&#8217; understanding.<br\/><br\/>In the basic course, we covered fundamental market research techniques. For example, we practiced using GPT to find local Indonesian cosmetics or pharmaceutical companies, and linking LinkedIn and Instagram accounts.<br\/><br\/><br\/><br\/>In the intermediate course, we practiced directly collecting and analyzing competitor ad creatives using Instagram scrapers and Meta Ad Library. Participants showed great interest, saying, &#8220;This would dramatically reduce research time.&#8221;<br\/><br\/><br\/><br\/>In the advanced course, we demonstrated actual landing page creation using AI-based tools, Google Sheets integration, and automatic translation of multilingual websites.<br\/><br\/><br\/>In particular, seeing a website for global buyers created in just 20 minutes and databases collected in real-time, many responded, &#8220;This is a truly immediately applicable skill.&#8221;<br\/><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>What Was the Feedback for this Lecture like?<\/strong><\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Among the feedback left by participants after the lecture, there were some memorable comments.<br\/><br\/><strong>&#8220;Just by following the methods learned today, I think I can save over 3 hours.&#8221;<br\/>&#8220;I gained confidence that results can be achieved sufficiently with search and social media ads instead of exhibitions.&#8221;<\/strong><br\/><br\/>As an instructor, there is no greater reward than this. Because the way I survived countless failures and frustrations in the past was through practical, hands-on global marketing, sharing that experience was even more meaningful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Special Marketing Lecture for Entering the Indonesian Market (KOTRA) Marummo Lab conducted a special marketing lecture for business professionals preparing to enter the Indonesian market. This lecture was not merely about delivering theoretical knowledge, but aimed to provide practical, hands-on education that can be immediately applied in the field. As an instructor, I put in [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":31744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-31750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=31750"}],"version-history":[{"count":2,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31750\/revisions"}],"predecessor-version":[{"id":31955,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/31750\/revisions\/31955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/31744"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=31750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=31750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=31750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}