{"id":32395,"date":"2026-03-29T14:36:35","date_gmt":"2026-03-29T05:36:35","guid":{"rendered":"https:\/\/marketingmm.co.kr\/%eb%af%b8%eb%b6%84%eb%a5%98\/google-ads-training-review-goyang-industry-promotion-agency-k-hi-tech-platform\/"},"modified":"2026-03-29T14:42:05","modified_gmt":"2026-03-29T05:42:05","slug":"google-ads-training-review-goyang-industry-promotion-agency-k-hi-tech-platform","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/google-ads-training-review-goyang-industry-promotion-agency-k-hi-tech-platform\/","title":{"rendered":"Google Ads Training Review (Goyang Industry Promotion Agency K-Hi-Tech Platform)"},"content":{"rendered":"\n
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Google Ads Training Review (Goyang Industry Promotion Agency K-Hi-Tech Platform)<\/figcaption><\/figure>\n\n
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Google Ads Training Review (Why Business Owners Should Run Their Own Ads)<\/strong><\/h2>\n\n
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On March 27, I delivered a Google Ads training session at the Goyang Industry Promotion Agency\u2019s K-Hi-Tech Platform. This Google Ads course was a hands-on, practical lecture for small business owners and startup founders. Here, I\u2019m sharing what attendees were most curious about and the key points I emphasized. <\/p>\n\n

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Google Ads: Who should run it\u2014and who doesn\u2019t need to?<\/strong><\/h2>\n\n
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At the start of the session, the first thing we covered was how to distinguish between situations where you should run Google Ads and situations where you don\u2019t need to.When Google Ads is effective<\/strong>– Companies preparing to expand overseas (with KRW 100,000, your ads can be shown in 239 countries)– B2B manufacturing, high-consideration products, and chemical industries– When selling high-ticket consulting services or expensive products– When Naver ad performance has hit its ceilingOn the other hand, for general consumer goods, traffic may increase on Google but it often doesn\u2019t translate into actual purchases. For example, in a case I consulted for an industrial box company, traffic increased 20x, but revenue didn\u2019t rise as much as expected. Channel selection should vary depending on the nature of the product. <\/p>\n\n

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The session was held at <\/figcaption><\/figure>\n\n
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How to Find Profitable Keywords: Keyword Scoring<\/strong><\/h2>\n\n
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The part attendees focused on the most was \u201ckeyword scoring.\u201d In the lecture, I explained it using the example of my wife\u2019s process of buying a bag. – women\u2019s bags<\/strong>: high search volume, low purchase intent– suede bag<\/strong>: mid-funnel– Chanel bag<\/strong>: high search volume, fierce competition– AS5293 (model name)<\/strong>: low search volume, highest conversion rateThe key is the \u201cgolden keyword\u201d at the very bottom. People searching for specific keywords like model names or product codes have already made a purchase decision. If you focus on these keywords, you can achieve high conversions even with a small ad budget. Just as Admiral Yi Sun-sin leveraged the terrain of the Myeongnyang Strait, you can run ads efficiently by targeting only the keyword segment where purchase intent is concentrated. <\/p>\n\n

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Hands-on Practice: Competitor Keyword Analysis<\/strong><\/h2>\n\n
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I introduced the tools I actually use in practice.Naver keyword analysis:<\/strong> – Check related keywords and search volume with Jarvis (KakaoTalk-based) – Add \u201c@\u201d after a keyword to see the cost per clickGoogle keyword analysis:<\/strong> – Use Ubersuggest to extract competitors\u2019 traffic-driving keywords from their websites Enter a competitor URL to see all keywords driving traffic to that site<\/p>\n\n

I also shared a case from a global SEO project where we analyzed competitors\u2019 traffic keywords and selected only the ones with high purchase conversion, emphasizing that this approach can maximize ad spend efficiency.<\/p>\n\n

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Google Ads vs. Naver Search Ads: What\u2019s the difference?<\/strong><\/h2>\n\n
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One of the most common questions during the training was the difference between Naver and Google.Naver search ads are structured so you have to go through an official agency. When you use an agency, about 15% goes to agency fees. Google Ads, on the other hand, is a system anyone can run directly without an agency. Just as Tesla sells directly without dealers, Google also operates on a direct-sales model. That\u2019s why I recommend Google Ads first to new business owners. With about 15 minutes of learning, you can set up a basic campaign, save on agency fees, and optimize by reviewing the data yourself. <\/p>\n\n

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Wrapping up<\/strong>..<\/h2>\n\n
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This is the message I emphasized most in this Google Ads training: the essence of search advertising is \u201ckeywords.\u201d No matter how good your agency is, if you don\u2019t understand keywords, you\u2019ll never make money. You need to understand keyword scoring and be able to find golden keywords yourself. If you\u2019re interested in Google Ads training, feel free to reach out anytime. We offer various formats, from company-tailored training to small-group sessions. <\/p>\n\n

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Related post:<\/strong> – Google SEO Training Review (for B2B marketers)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Ads Training Review (Why Business Owners Should Run Their Own Ads) On March 27, I delivered a Google Ads training session at the Goyang Industry Promotion Agency\u2019s K-Hi-Tech Platform. This Google Ads course was a hands-on, practical lecture for small business owners and startup founders. Here, I\u2019m sharing what attendees were most curious about […]<\/p>\n","protected":false},"author":459,"featured_media":32388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-32395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=32395"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32395\/revisions"}],"predecessor-version":[{"id":32396,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32395\/revisions\/32396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/32388"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=32395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=32395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=32395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}